'Turn Over a New Leaf' by Tetley Was Backed by Expert Life Coaches
Laura McQuarrie — May 14, 2014 — Lifestyle
References: ustream & news.cision
Focusing on the effects a good cup of tea has to refresh the body, mind and spirit, Tetley Tea kicked off the 'Turn Over a New Leaf' campaign around the time of the New Year, which had life coach and author Gabrielle Bernstein host chats and life coaching videos to inspire change.
Bernstein herself made a commitment to cut out coffee from her diet, so it makes perfect sense that she'd make the switch to tea, and hopefully inspire a few others to make some healthy lifestyle changes too. In a video that's almost an hour long, Bernstein talks about a ton of little things that you can do.
In addition to sessions where people could ask questions to life coaches like Bernstein on Facebook, Tetley also instituted a daily 'Tetley Time,' which included inspiring posts on wellness and Amazon gift card giveaways.
Photo credit: Home Grown Families
Bernstein herself made a commitment to cut out coffee from her diet, so it makes perfect sense that she'd make the switch to tea, and hopefully inspire a few others to make some healthy lifestyle changes too. In a video that's almost an hour long, Bernstein talks about a ton of little things that you can do.
In addition to sessions where people could ask questions to life coaches like Bernstein on Facebook, Tetley also instituted a daily 'Tetley Time,' which included inspiring posts on wellness and Amazon gift card giveaways.
Photo credit: Home Grown Families
Trend Themes
1. Wellness-focused Campaigns - Companies can create campaigns that inspire people to make healthy lifestyle choices and associate their brand with wellness.
2. Influencer Partnerships - Collaborating with influencers who align with your brand's values and target audiences can help increase reach and engagement.
3. Social Media Engagement - Using social media to connect with customers on a daily basis and providing them with useful tips and giveaways can increase brand loyalty.
Industry Implications
1. Beverage Industry - Beverage companies can create wellness-focused campaigns to inspire customers to adopt healthier drink choices.
2. Publishing Industry - Publishers can partner with influencers to create health and wellness content to promote their brand.
3. Social Media Industry - Social media platforms can provide opportunities for companies to engage with customers and offer giveaways and exclusive deals.
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