The Johnson & Johnson Campaign Balances Humor with Hygiene
Alex Scott — March 26, 2010 — Marketing
References: jwt & adsoftheworld
Can you remember the last time you saw an entertaining ad for dental floss? I sure as hell can't. The Johnson & Johnson Campaign brings some color into an often colorless genre of advertising. More often than not, the spreads and commercials for dentistry feature a sterile white background with a bunch of text littered on the screen about how you need to buy this brand of floss to save your mouth.
Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing.
Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing.
Trend Themes
1. Humorous Dental Ads - Opportunity for companies to create dental advertisements that are entertaining and engaging rather than sterile and preachy.
2. Colorful Advertisements for Health Products - Opportunity for more ads for health products to be visually appealing and eye-catching.
3. Creative Advertising in Sterile Industries - Opportunity for advertising agencies to provide creative alternatives in industries where sterile, clinical advertising is the norm.
Industry Implications
1. Dental Industry - Opportunity for dental product companies to differentiate themselves from competitors by using entertaining and engaging advertising campaigns.
2. Advertising Industry - Opportunity for advertising agencies to disrupt traditional advertising methods in sterile industries and offer creative alternatives.
3. Healthcare Industry - Opportunity for more eye-catching advertisements to be created for health products across the industry.
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