Beauty Pie Connects Shoppers to Label-Free Products at Factory Cost
Laura McQuarrie — June 10, 2017 — Business
References: beautypie
'Beauty Pie' is an innovative luxury skincare and makeup retailer that operates a unique online store. With this model, Beauty Pie is able to offer consumers access to a wide variety of cosmetics at factory prices. In this way, Beauty Pie promises to help consumers "Save up to 85% on skincare, makeup and beauty tools." While non-members are able to shop with Beauty Pie, it notes that its prices are based on other products of similar quality and value in the marketplace.
Avid beauty consumers have the chance to make the most of transparent factory pricing, meaning that they only pay the price of the actual products before markup. Since these products are sourced from leading labs and suppliers, consumers will receive only unbranded products.
Avid beauty consumers have the chance to make the most of transparent factory pricing, meaning that they only pay the price of the actual products before markup. Since these products are sourced from leading labs and suppliers, consumers will receive only unbranded products.
Trend Themes
1. Direct-to-consumer E-commerce - Beauty Pie's online store model is an example of a D2C model that connects shoppers with label-free cosmetics at factory cost.
2. Transparent Pricing - Beauty Pie's offering of transparent factory pricing allows consumers to pay only the actual product cost before markup.
3. Non-branded Products - Beauty Pie's focus on non-branded cosmetics disrupts traditional beauty marketing and encourages consumers to try a wider range of new products.
Industry Implications
1. Cosmetics Retail - Cosmetics retailers can adopt Beauty Pie's e-commerce model to offer label-free cosmetics at factory cost to consumers.
2. Direct-to-consumer E-commerce - The D2C e-commerce industry can learn from Beauty Pie's membership-based model that translates into access to quality products at a lower price point.
3. Private Label Manufacturing - Private label manufacturers can team up with Beauty Pie to manufacture and distribute quality cosmetics without incurring the cost of branding and marketing.
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