Drinking experiences are heightened with creative, interactive elements
Implications - Taking a more experiential approach to extending brand awareness, beverage brands are adopting unexpected sampling experiences for consumer intrigue. Realizing that consumer loyalty requires more than just unique flavors and packaging, alcohol brands are turning to bar features that integrate media, technology and dual-purpose function, as a way to add a one-of-a-kind experience to traditionally routine activities.
Workshop Question - Think about the way you present your products to your consumers. How could you make that experience more interactive? How could you make it more experiential?
Trend Themes
1. Experiential Marketing - Beverage brands are using experiential marketing approach to extend brand awareness by adopting unexpected sampling experiences for consumer intrigue.
2. Interactive Touchscreen Station - Interactive touchscreens are being used for beverage sampling experiences to provide product information and personalized contests.
3. Magic and Illusions - Brands are collaborating with magicians and illusionists to create jaw-dropping stunts and capture the curiosity and reactions of unsuspecting audiences.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry is innovating beverage marketing to create a one-of-a-kind experience for customers.
2. Retail Industry - The retail industry can use the idea of experiential marketing and interactive touchscreens for beverage or food sampling to engage potential customers.
3. Promotions and Advertising Industry - The promotions and advertising industry can use the idea of magic and illusions to create surprise and delight to get customers' attention.
4 Featured, 35 Examples:
207,902 Total Clicks
Date Range:
Feb 15 — Aug 15
Trending:
Warm
Consumer Insight Topics:
