Crucial Fruit Campaigns

For those with a shining dental record, there are two particular stories which one might take for granted -- but perhaps not in the way you'd initially guess. These Murilo Rangel apple ads remind people of the pinnacle of two tales when the ability to bite into the ripe red fruit was critical to the outcome of each narrative.

The Trio advertising agency of Brazil took an indirect approach to marketing the services of this specialized odontology clinic, emphasizing the simple pleasure of being able to bite. The establishment offers patients dental implants and prostheses so that the thought of eating may become less significant than the meaning behind its symbolism. Using chronologies from the story of Snow White and the Original Sin of Adam and Eve, these Murilo Rangel apple ads are cleverly effective.