Valentine’s Day takes a DIY approach as families seek bonding activities
Implications - No longer merely celebrated by couples, romantic occasions like Valentine’s Day are being adapted to include fun, DIY activities for family-friendly allure. Transforming typically romantic occasions into more social experiences, consumers, like parents, are opting for DIY activities and tutorials to add an element of entertainment and familial bonding to the occasion.
Workshop Question - What role does maker culture have when it comes to your products and services?
Trend Themes
1. DIY Trend - DIY activities and tutorials are becoming increasingly popular for holidays like Valentine’s Day, aiming to add entertainment and familial bonding to the occasion.
2. Eco-friendly Crafting Trend - With a recent shift towards eco-friendly crafting, consumers are looking for ways to create heartfelt presents without harming the environment.
3. Customization Trend - Consumers are seeking to personalize every detail of their Valentine’s Day gifts, from the font to the candy, in the pursuit of memorable experiences rather than material goods.
Industry Implications
1. Crafts and DIY - Business professionals in the crafts and DIY industry can tap into the trend of DIY activities and tutorials by creating resources, products, and events aimed at bringing consumers together through creating memorable experiences while also personalizing every detail of their crafts.
2. Eco-friendly Products and Services - Business professionals in the eco-friendly products and services industry can take advantage of the shift in consumer preference by offering eco-friendly alternatives to traditional Valentine’s Day gifts or experiences, such as eco-friendly crafting materials, plantable gift options, and sustainable event planning services.
3. Personalized Gift Industry - Business professionals in the personalized gift industry can capitalize on the customization trend by creating products and services in response to the demand for personalized gifts that go beyond traditional gift-giving, such as gamified bed sheets, heart locket messages, or customizable candy packs.
11 Featured, 91 Examples:
813,577 Total Clicks
Date Range:
Feb 14 — Aug 15
Trending:
Warm
Consumer Insight Topics:
