Consumers refuse to settle when it comes to travel accommodations
Implications - The sharing economy has had a profound effect on the way people travel. Straying from traditional hotels and direct booking services, consumers are now searching on a variety of different channels for very specific amenities, and specific time frames. Travelling no longer needs to follow a certain mandate, and alternative accommodations and booking solutions only prove that greater flexibility, along with customization, is the biggest asset for brands.
Workshop Question - How can you enable your customer the opportunity to handle a large task in an incremental way?
Trend Themes
1. Customized Travel Experience - The trend of consumers searching across several channels for accommodations with very specific amenities and time frames is creating opportunities for brands to offer flexible and customizable travel experiences.
2. Short-term Accommodations - The trend in alternative accommodations, such as sleep-only hotels and 12-hour hotel rentals, is creating opportunities for brands to target travelers who only need short-term lodging options.
3. Alternative Accommodation Search - The trend of online room finders that compare all possible accommodation options, from traditional hotels to rentable homes and couchsurfing options, is creating opportunities for brands to remain competitive in the modern travel industry.
Industry Implications
1. Hospitality - The hospitality industry can benefit from offering customized and flexible travel experiences and short-term accommodations to remain competitive in the market.
2. Travel Technology - The travel technology industry can offer new and innovative tools for online room finders and booking platforms that cater to travelers seeking varied accommodations and searching across multiple channels.
3. Shared Economy - The shared economy industry can expand its services, such as Airbnb's Business Travel rentals, to offer short-term lodging options to business travelers and individuals seeking limited stays in accommodations.
4 Featured, 35 Examples:
140,715 Total Clicks
Date Range:
Jul 14 — Aug 15
Trending:
Average
Consumer Insight Topics:
