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Influencer Expertise

Social media influencers are consulted for their cultural know-how

Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
Trend Themes
1. Influencer Product Collaborations - Brands are consulting social media influencers and bloggers to create more authentic and resonating goods by applying their cultural and generational fashion expertise.
2. Blogger Design Partnerships - Brands are turning to blogger design partnerships for unique packaging and fashion design ideas.
3. Blogger Collaboration in Affordable Fashion - Collaborations between bloggers and affordable fashion brands like Aéropostale enable fashion-forward and colorful designs to appeal to young Hispanic consumers.
Industry Implications
1. Fashion - The fashion industry can leverage blogger collaborations to reach new consumers and expand existing relationships.
2. Food and Beverage - Food brands can secure collaborations with bloggers to offer unique designs and packaging that appeal to customers.
3. Gardening - Gardening brands can collaborate with bloggers to create instructional DIY projects and offer inspiration to gardeners of all levels.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 45 Examples:
218,706 Total Clicks
Date Range:
Aug 15 — Oct 15
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Sultry Shoe Campaigns
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
This year’s Fall campaign for the newest collection of Sam Edelman shoes stars a face that will be familiar to avid blog readers. The brand is certainly familiar with models, edgy style and... MORE
Easygoing Blogger Collections
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
The recently launched Cupcakes and Cashmere collection for Nordstrom is a carefully curated line of laid-back wardrobe staples. Designed by Cupcake and Cashmere’s Emily Schuman, the line is a... MORE
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with Miracle-Gro for a series of inspiring DIY garden projects. In collaboration with... MORE
Designer Yogurt Pots
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger... MORE
Latina Blogger Clothing Collaborations
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
Bethany Mota is a Latina blogger who rose to fame for her YouTube shopping haul videos, make-up tutorials and decorating ideas. For young Hispanic consumers, YouTube is one of the most popular... MORE
play_circle_filledQuirky Blogger Collaborations
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Monki is a fashion line that’s known for being spirited and quirky, so a blogger collaboration with Susie Bubble was a fitting one. Since H&M is the parent brand of Monki, this is the... MORE

Related Examples

Hispanic Video Channels
Hispanic Video Channels
This Youtube Channel Offers Culturally Relevant Content in Spanish
play_circle_filledLatino Cooking Channels
Latino Cooking Channels
El Guzzi is a Latino YouTuber Who Shares Easy Mexican-American Dishes
Humorous Hispanic Accounts
Humorous Hispanic Accounts
Social Media Star Lejuan James Shares Snippets of Life as a Latino
Pinboard Gardening Campaigns
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
Gardening Inspiration Campaigns
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
Latino Comedy Channels
Latino Comedy Channels
Horatio Sanz and Fred Armisen's 'Mas Mejor' Targets a Hispanic Audience
Plant-Monitoring Devices
Plant-Monitoring Devices
The Plug & Plant Helps Your Plants Grow Optimally
DIY Gardening Systems
DIY Gardening Systems
This Modular Planter Makes It Easy to Create a Vertical Green Space
Vintage Spoon Indicators
Vintage Spoon Indicators
The Spoon Flower Creates Endearing Gardening Markers Out of Old Flatware
Social Senior Farms
Social Senior Farms
This Intergenerational Gardening Program Gives Seniors a Sense of Community
Artistic Plant Exhibitions
Artistic Plant Exhibitions
The ‘Plants Out of Place’ Honors Weeds and Overlooked Foliage
Flat-Packed Planters
Flat-Packed Planters
The 'Vas' Modular Planter Allows You to Take Gardening Indoors
Effortless Gardening Equipment
Effortless Gardening Equipment
This Leaf Collection Tarp Takes the Struggle Out of Yard Work
play_circle_filledCulinary Blogger Campaigns
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
Collaborative Blogger Dinners
Collaborative Blogger Dinners
Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
Comedic Brand Channels
Comedic Brand Channels
Grace Helbig Works with Marriott Hotels in a Fun Digital Campaign
Blogger-Hosted Teen Programs
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
Upcycled Scarf Dresses
Upcycled Scarf Dresses
This Project for Lazy Fashionistas Turns Old Scarves into Homemade Dresses
Latina Lifestyle Platforms
Latina Lifestyle Platforms
Vivala is a Mobile-First Community and Publication for Latina Women
Celebrity-Designed Temporary Tattoos
Celebrity-Designed Temporary Tattoos
These Beyonce x Flash Tattoos are as Dazzling as the Singer
Curvy Blogger Collections
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
Liberating Female Publications
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
Photo-Based Retail Platforms
Photo-Based Retail Platforms
This Online Clothing Retailer is Using Snapchat to Sell Its Products
play_circle_filledSpanish Fast Food Ads
Spanish Fast Food Ads
This Clever McDonald's Commercial Features the Latin Hit Song 'Gloria'
Hispanic-Targeting Mobile Ads
Hispanic-Targeting Mobile Ads
This Sprint Ad Features the Company's Spanish-Speaking CEO
Interactive Beauty Blogger Apps
Interactive Beauty Blogger Apps
This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
Ridesharing Test Drives
Ridesharing Test Drives
Volkswagen's Vehicle Test Drive Can Be Ordered Through Uber
Complimentary Hotel Headphones
Complimentary Hotel Headphones
This Hotel Provides Guests with Beats by Dr. Dre Headphones
Dessert Alert Beacons
Dessert Alert Beacons
Magnum and Tesco Team Up for an Enticing Ice Cream Promotion
Female Community Platforms
Female Community Platforms
Vice's 'Broadly' Platform Celebrates Female Culture News
Bicultural TV Subscriptions
Bicultural TV Subscriptions
TuYo is an OTT TV Subscription Service for Millennial Latinos
Emotional Mom Blogs
Emotional Mom Blogs
Kristen Hedges Builds Community by Sharing Moving Motherhood Stories
Real Food Blogs
Real Food Blogs
Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
Dating App Marketing Campaigns
Dating App Marketing Campaigns
Jason Derulo Recently Launched a New Video Through Tinder
Curated App News Channels
Curated App News Channels
The Buzzfeed x WeChat Partnership Sees News Content Added to the Service
Child Fashion Designers
Child Fashion Designers
J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
Creative Crowdsourced Rebrands
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
Celebrated Latino Collaborations
Celebrated Latino Collaborations
High-Profile Names Lend Authenticity to Hispanic Marketing
Edgy Beach Footwear Ads
Edgy Beach Footwear Ads
The Sam Edelman Spring 2014 Campaign Stars Kate Upton
Illustrated Style Mavens
Illustrated Style Mavens
The Joana Avillez Fashion Icon Drawings Are Adorably Chic
Nude Shoe Spreads
Nude Shoe Spreads
The Sam Edelman SS11 Campaign Captures Beauty in the Buff
Fierce Spiky Heels
Fierce Spiky Heels
The Sam Edelman Lorissa Peeptoe Spiked Stud Heels are Ultra-Rock Glam
Wonderful Winter Woolies
Wonderful Winter Woolies
Let these Sam Edelman Fur-Lined Boots Keep Your Toes Warm & Toasty
Sultry Studded Boots
Sultry Studded Boots
The Sam Edelman Studded Thigh High Boot is Punk-Rock Fabulous
Studded Ankle Boots
Studded Ankle Boots
The Sam Edelman Zoyla is Hardcore Rocker Chic