Advertisements enter the classroom to communicate a notion of aptitude
Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students.
Trend Themes
1. Inclusive Marketing - Brands are reimagining college apparel and creating racially inclusive clothing lines.
2. Interactive Event Marketing - Brands are setting up interactive activities on college campuses to reach their target demographic.
3. Late-night Food Vending Machines - Schools are installing vending machines that dispense fresh food to help students satisfy late-night cravings.
Industry Implications
1. Fashion - Companies are creating inclusive clothing lines that reimagine college apparel.
2. Marketing - Brands are setting up interactive event marketing on college campuses to reach their target demographic.
3. Food and Beverage - Schools are installing late-night vending machines that dispense fresh food and drinks to help students satisfy late-night cravings.
10 Featured, 80 Examples:
565,491 Total Clicks
Date Range:
Mar 14 — Aug 16
Trending:
Hot
Consumer Insight Topics:
