Gypsum's West Coast Lookbook Throws Back to the 50s
Vasiliki Marapas — July 15, 2014 — Fashion
References: gypsumstyle & c-heads
Online Californian retailer Gympsum has dropped its West Coast lookbook.
The online women's boutique offers one-of-a-kind pieces, restored vintage and international designs. The company is continually "inspired by the Gypsum foxes that strut the streets to the crafty 'do-it-yourself-ers' of the world."
The latest offerings were inspired by the golden era of the 1950s. Each of the cut-out swimwear pieces, lacy cover-ups and flowy hats have a vintage element to them.
The lookbook features model Trew Mullen enjoying a lazy summer day by the pool. She wears retro chiffon head scarves, round sunglasses and high-waisted two pieces. Makeup artist Haley Buckner applied a heavy smokey eye and slick red lip to finish off the look. The West Coast lookbook was lensed by photographer Trever Hoehne.
The online women's boutique offers one-of-a-kind pieces, restored vintage and international designs. The company is continually "inspired by the Gypsum foxes that strut the streets to the crafty 'do-it-yourself-ers' of the world."
The latest offerings were inspired by the golden era of the 1950s. Each of the cut-out swimwear pieces, lacy cover-ups and flowy hats have a vintage element to them.
The lookbook features model Trew Mullen enjoying a lazy summer day by the pool. She wears retro chiffon head scarves, round sunglasses and high-waisted two pieces. Makeup artist Haley Buckner applied a heavy smokey eye and slick red lip to finish off the look. The West Coast lookbook was lensed by photographer Trever Hoehne.
Trend Themes
1. Restored Vintage - Opportunity to disrupt the fashion industry by offering restored vintage pieces with a modern twist.
2. Do-it-yourself Fashion - Potential to innovate by providing resources and tools for customers to create their own unique fashion pieces.
3. Retro Inspired Swimwear - Chance to disrupt the swimwear market by offering vintage-inspired designs that appeal to nostalgic consumers.
Industry Implications
1. Fashion - Fashion retailers can tap into the growing demand for vintage and retro fashion by offering restored vintage pieces.
2. Beauty - Beauty brands can create makeup tutorials and products that help consumers achieve retro-inspired looks, like heavy smokey eyes and slick red lips.
3. Photography - Photographers can specialize in capturing vintage-inspired fashion lookbooks, creating unique and nostalgic visuals for brands.
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