Style inspiration shifts from celebrities to fictional, on-screen characters
Implications - As pop culture fandom expands, elements found on the big and small screen are being creatively imitated among consumers. Using cult TV and movie characters as a source for style, consumers are seeking to showcase their admiration for pop culture awareness in a more practical, day-to-day manner. Making subtle nods to shows like Doctor Who and Saturday Night Live, consumers are using clever on-screen references to embody cult characters in a visually stimulating manner.
Trend Themes
1. Pop Culture Fashion - Consumers are creatively imitating cult TV and movie characters as a source for their daily wardrobe.
2. Incorporating Animation - Fashion brands are using animated characters as a source of inspiration when creating their products in an effort to make their designs more playful.
3. Fantasy Photography - Photographers are taking fairytale themes and creating shoots focused on folklore with strong feminine characters, as opposed to the traditional male knights and princes.
Industry Implications
1. Fashion - Fashion designers and brands are using popular culture and animation references to create new apparel lines and accessory design collections.
2. Photography - Photographers are now finding value in shooting fantasy themes, playing on classical tropes and femininity to bring new messages into images that are already steeped in lore.
3. Film and Television - Pop culture references showcasing popular TV shows and movies are influencing and inspiring fashion and photography work, creating a new hybrid industry that is playful and creative.
5 Featured, 43 Examples:
500,368 Total Clicks
Date Range:
Jul 13 — Jul 15
Trending:
Hot
Consumer Insight Topics:
