The Old Navy Why Choose? Commercial Stars '90210' Alums
Meghan Young — August 9, 2012 — Marketing
Once again this family-friendly retailer has reunited 90s TV stars with their Old Navy Why Choose? commercial. First it was 'Blossom,' and now its 90210. Starring Jenny Garth, Luke Perry and Jason Priestly, fans are once again reminded of their dramatic love triangle. But instead of choosing between the badass and the sweetheart, Garth has decided to go with Old Navy Jeans.
Executed by international ad agency CP+B, the Old Navy Why Choose? commercial takes place at Funnovations High, where Garth, Perry and Priestly now teach at. Advertising the brand's back to school special, namely their $19 famous jeans, Garth struts her stuff down the high school hallway. Not only does this campaign get people excited to see more 90210 alums, it also leaves people wondering what other reunions are in store.
Executed by international ad agency CP+B, the Old Navy Why Choose? commercial takes place at Funnovations High, where Garth, Perry and Priestly now teach at. Advertising the brand's back to school special, namely their $19 famous jeans, Garth struts her stuff down the high school hallway. Not only does this campaign get people excited to see more 90210 alums, it also leaves people wondering what other reunions are in store.
Trend Themes
1. 90s TV Star Reunions - Exploring opportunities for brands to capitalize on nostalgia and reunite 90s TV stars in their ad campaigns.
2. Brands Leveraging Love Triangles - Identifying how brands can use love triangles to create engaging and nostalgic ad campaigns.
3. Back to School Specials - Evaluating the potential for brands to promote back to school deals and discounts to capture consumer attention.
Industry Implications
1. Retail - Analyzing how retailers can use nostalgia and celebrity endorsements to attract customers.
2. Fashion - Identifying opportunities for fashion brands to promote their products through celebrity nostalgia.
3. Advertising and Marketing - Exploring possibilities for ad agencies to create impactful campaigns based on nostalgic themes and reunions.
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