Sports cars receive a family-friendly redesign to satiate new generations
Implications - Keeping in tow with a much more youthful and tech-centric generation of families, auto manufacturers are reinventing family-friendly transportation into a more contemporary experience. Customizing sports cars with spacious interiors and in-car modifications, brands are offering consumers the chance to maintain a sense of adventure and speed without sacrificing mature, adult responsibilities.
Trend Themes
1. Versatile Familial Sportcars - Auto brands are creating cars embody sports car qualities with large interiors and modifications to meet family needs such as more space for groceries, car seats, and other storage options.
2. Powerfully Compact Crossovers - Brands are creating sports utility vehicles but opting for a more compact design, focusing on multitasking between city driving and adventurous terrain.
3. Streamlined Family Vehicles - Modern families are looking for an affordable, powerful, reliable, and stylish car, and car brands are redefining the family vehicle, offering a mix of luxury, comfort, and speed.
Industry Implications
1. Automotive - Car brands are reinventing the family-friendly car to meet modern-day needs and preferences such as more space and a more stylish and sporty design.
2. Technology - Auto manufacturers are incorporating tech features such as advanced navigation systems and emergency braking features in the creation of their cars.
3. Lifestyle - Consumers are on the hunt for cars that are versatile enough to meet their different needs like driving to work, groceries shopping, family trips, and city driving.
6 Featured, 52 Examples:
202,722 Total Clicks
Date Range:
May 13 — Feb 16
Trending:
Warm
Consumer Insight Topics:
