The desire for multi-functional goods extends to the outerwear market
Implications - As consumer lifestyles demand more versatile products, brands are responding with clothing and gear that reacts to specific activities or climates. The urban consumer is specifically targeted as busy lifestyles lead them to require products that offer durability as well as versatility.
Trend Themes
1. Multi-functional Clothing and Gear - As consumers demand more versatile products, there is an opportunity to create clothing and gear that reacts to specific activities or climates.
2. Temperature-regulating Products - Products such as sweatpants, slippers and footwear that regulate body temperature and keep people comfortable in different temperatures and climates are in high demand.
3. High-tech Winter Clothing - High-tech parkas and winter workout gear that offer protection from the winter elements while still being flexible enough for dynamic movements necessary when exercising outdoors is a growing trend.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry has an opportunity to create multi-functional, temperature-regulating clothing and gear that can be worn in different climates and for various activities.
2. Sportswear and Performance Apparel - Athletic and performance brands can tap into the demand for temperature-regulating and high-tech winter clothing that keeps athletes warm and comfortable while allowing them to move freely.
3. Outdoor and Adventure Gear - The outdoor and adventure gear industry can create products like temperature-regulating and high-tech parkas that offer high-performance and durability to adventurers and explorers.
5 Featured, 43 Examples:
396,884 Total Clicks
Date Range:
Oct 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:
