This Belgian Vending Machine Sells Entire Crates of Beer
Katherine Pendrill — February 24, 2016 — Marketing
References: citylab
'AB InBev' recently designed a vending machine that sells entire crates of beer. With the rise of the on-demand economy, this innovative vending machine caters to the growing demand for products that are available anytime consumers may need them.
The new vending machine from AB InBev is a monstrous contraption that is stocked with Jupiler beer. However, instead of dispensing single cans, the machine allows consumers to purchase entire crates of beer. In order to prevent the machine from being used by children, the beer dispenser is equipped with an ID-checking system that verifies the identity of the customer.
While the idea of a beer-dispensing vending machine may sound usual, the machine is part of a growing shift towards on-demand services. As an AB InBev spokeswomen explains, the machine is intended to satisfy the "rising consumer demand for chilled beer at any time of the day and the night."
The new vending machine from AB InBev is a monstrous contraption that is stocked with Jupiler beer. However, instead of dispensing single cans, the machine allows consumers to purchase entire crates of beer. In order to prevent the machine from being used by children, the beer dispenser is equipped with an ID-checking system that verifies the identity of the customer.
While the idea of a beer-dispensing vending machine may sound usual, the machine is part of a growing shift towards on-demand services. As an AB InBev spokeswomen explains, the machine is intended to satisfy the "rising consumer demand for chilled beer at any time of the day and the night."
Trend Themes
1. On-demand Vending Machines - Opportunity for companies to design vending machines that cater to the on-demand economy.
2. Id-verified Vending Machines - Opportunity to create vending machines equipped with ID-checking systems for age-restricted products.
3. Bulk Purchases Via Vending Machines - Opportunity for companies to offer vending machines that allow consumers to purchase products in bulk quantities.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create vending machines that sell their products directly to consumers.
2. Retail Industry - Opportunity for retailers to integrate vending machines in their stores, offering 24/7 access to their products.
3. Technology Industry - Opportunity for technology companies to develop ID-checking systems for use in vending machines and other devices.
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