Despite a shift towards new materials, outerwear goes back to basics
Implications - Synthetic fibers are aplenty in the fashion world, but as consumers shift towards an eco lifestyle, the preference for more natural materials is seeing a rise in wool and down in outerwear. This shift towards naturalistic attire denotes consumer preference for eco methods in industries far beyond fashion.
Trend Themes
1. Eco-friendly Fashion - As consumers become more environmentally conscious, the preference for natural materials like wool and down in fashion is rising.
2. Innovative Fabric Blends - Fashion designers are exploring different kinds of fabric blends such as linen, hemp, boiled wool, denim and Italian cotton to create multi-dimensional textiles for their collections.
3. High-performance Outerwear - Technological innovations have led to the creation of high-performance outerwear that is lightweight, water-resistant and filled with synthetic insulation combined with 800-fill goose down.
Industry Implications
1. Fashion Industry - The fashion industry is seeing a rise in eco-friendly materials and innovative fabric blends which provide opportunities for startups to create sustainable fashion brands.
2. Outdoor Industry - The outdoor industry is developing high-performance outerwear that can withstand harsh weather conditions and provide thermal insulation to adventurers.
3. Textile Manufacturing Industry - The textile manufacturing industry is creating new blends of fabrics that offer unique properties to clothing manufacturers. This presents opportunities for startups to create novel textiles for various industries.
