Rap artists deep dive into the fashion market to expand consumer allure
Implications - Becoming known for more than just their distinct musical genre, rappers and hip hop artists are diving into more mainstream arenas for consumer appeal. Stepping into markets like fashion, artists are turning to unconventional market areas to showcase their persona and style to a more mainstream audience. The emergence of typically underground artists on magazine covers and editorials signifies a move toward more unique pop culture crossover techniques.
Trend Themes
1. Hip Hop Fashion Expansion - Hip hop artists are expanding into mainstream fashion to showcase their persona and style.
2. Unconventional Advertising - Brands are using clever new mediums like shoppable music videos and co-branded merchandise to engage with consumers online.
3. Motivational Rapper Merchandise - Rap artist merchandise is expanding beyond clothing and into novelty items like socks.
Industry Implications
1. Fashion Industry - Hip hop artists are designing their own clothing lines, expanding their brand beyond music.
2. Marketing Industry - Brands are exploring unconventional advertising methods that appeal to younger generations.
3. Merchandise Industry - The rap artist merchandise industry is expanding beyond clothing to novelty items.
7 Featured, 63 Examples:
532,116 Total Clicks
Date Range:
Sep 14 — Apr 16
Trending:
Hot
Consumer Insight Topics:
