This Old Navy Ad Stars Amy Poehler as a Sassy Spelling Bee Moderator
Laura McQuarrie — August 21, 2014 — Pop Culture
This back-to-school Old Navy ad turns Amy Poehler into a spelling bee moderator, who is just as funny as ever. The advertisement for the #RunToOldNavy event has Poehler ask a student to spell the word sensational, which also happens to describe her feelings on the student's outfit. From here, the spelling bee is veered off course when Poehler discovers the unbelievable price of the items and needs to clarify some things before she can even think about continuing.
The 'Spell Me This' commercial comes to a quick, amusing end when Poehler tosses a trophy in the direction of the competing kids, declaring everyone a winner as she immediately starts a sprint towards the nearest Old Navy store to score some back to school deals.
The 'Spell Me This' commercial comes to a quick, amusing end when Poehler tosses a trophy in the direction of the competing kids, declaring everyone a winner as she immediately starts a sprint towards the nearest Old Navy store to score some back to school deals.
Trend Themes
1. Back-to-school Commercials - The trend of back-to-school commercials that feature celebrities as comical characters presents opportunities for disruptive advertising and marketing strategies.
2. Funny Spelling Bee Skits - The trend of using spelling bee skits in commercials and marketing campaigns can provide an opportunity to create unique and engaging content for a brand that will resonate with audiences.
3. Celebrity Endorsements in Commercials - The trend of featuring celebrities in commercials can increase brand awareness and the engagement of audiences with the advertising content of a brand.
Industry Implications
1. Fashion Retail Industry - The fashion retail industry can create disruptive advertising campaigns by using comical characters and celebrities in order to target a younger demographic.
2. Marketing and Advertising Industry - The marketing and advertising industry can use the trend of spelling bee skits and celebrity endorsements to create humorous advertising campaigns that effectively resonate with audiences.
3. Broadcasting Industry - The broadcasting industry can air commercials that feature celebrities as comical characters in order to make advertisements more memorable for audiences and distinguish themselves from competitors.
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