Bridging the disconnect, cultural elements are added to safe sex awareness
Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations.
Trend Themes
1. Pop Culture Inclusion - Prophylactic brands are incorporating pop culture elements to make the topic of safe sex more comfortable and familiar among younger generations.
2. Humorous Branding - Brands are using humor and creativity to differentiate their products from competitors and entice consumers.
3. Special Edition Products - Brands are leveraging special events like the World Cup to release limited edition products that embody the spirit of the occasion.
Industry Implications
1. Sexual Wellness - Brands in the sexual wellness industry can incorporate fun, pop culture-inspired branding to make their products more approachable and targeted towards younger generations.
2. Consumer Packaged Goods - Consumer packaged goods companies can use creativity and humor in their branding to make their products stand out from competitors and appeal to consumers.
3. Event Promotion - Brands can leverage special events to release special edition products that celebrate the occasion and entice consumers.
4 Featured, 33 Examples:
240,332 Total Clicks
Date Range:
Dec 12 — Nov 14
Trending:
Average
Consumer Insight Topics:
