Moving away from risque fashion, celebrities put modest style front and center
Implications - Keeping things simple and laid-back, celebrities, particularly those of a younger and more outspoken demographic, are moving away from revealing fashion designs toward more conservative, homespun looks. Emphasizing the notion that "less is more," modern media icons are redefining how consumers, particularly teens, view beauty. This reflects a shift toward fashion styles that consumers can relate to and easily duplicate.
Trend Themes
1. Modest Fashion - Celebrities are opting for more conservative fashion designs, creating opportunities for disrupting the fashion industry through modest fashion innovation.
2. Natural Makeup - Celebrities are shifting towards natural makeup, creating opportunities to disrupt the cosmetics industry by providing minimalistic natural alternatives.
3. Candid Interviews - Celebrities are being more candid, creating opportunities to disrupt the traditional scripted interview process and provide more engaging and authentic content.
Industry Implications
1. Fashion Industry - Opportunities to transform fashion by creating more modest designs and breaking from traditional risque fashion.
2. Cosmetics Industry - Opportunities to innovate makeup products by creating natural, minimalistic alternatives to traditional cosmetics products.
3. Media Industry - Opportunities to innovate the interview process by creating more candid and raw content that provides a more authentic connection between celebrities and their fans.
3 Featured, 27 Examples:
266,274 Total Clicks
Date Range:
Nov 14 — Jul 15
Trending:
Warm
Consumer Insight Topics:
