Auto care gets technological as consumers demand further control
Implications - Revolting against the mechanic, consumers are opting for connected, and in some cases autonomous, forms of vehicle maintenance to gain better control over their cars. This shift towards smart ways to maintain vehicle health relates to consumers who crave digital integration, but aren't willing to invest in an advanced vehicle. Furthermore, this ties into the DIY culture that is particularly popular with Millennials.
Trend Themes
1. Connected Maintenance - As consumers demand greater control and better digital integration with their vehicles, on-demand repair services and automated auto mechanic apps have emerged to improve efficiency and convenience.
2. Luxury Roadside Assistance Apps - Luxury car companies have responded to the demand for convenience and reassurance on the road by creating roadside assistance apps that rival competing warranty programs and offer premium repair services at any time of day.
3. Real-time Auto Repair Apps - Mobile apps that connect drivers with reliable mechanics on demand are changing the way car owners think about auto repair, with competitive pricing and peer-reviewed service providers to ensure quality and convenience.
Industry Implications
1. Auto Repair Industry - The auto repair industry is being disrupted by technology that gives consumers more control and access to real-time repair services.
2. Luxury Car Industry - Luxury car companies are responding to consumer demand for convenience and ease by creating premium roadside assistance apps that rival competing warranty programs.
3. Smartphone App Industry - The development of apps that allow for on-demand, peer-reviewed auto repair services in real-time is changing the way consumers think about car maintenance.
