This Minimal Coke Ad Hides the Coca-Cola Swoosh Between Two Ladies
Laura McQuarrie — May 1, 2014 — Marketing
References: phibious & creativecriminals
When there's no text needed in an advertisement, you know that there's some pretty powerful branding going on, as seen in this Coke ad.
This Coca-Cola advertisement by Vietnamese agency Phibious plays around with the brand's coloring and symbols, celebrating summer with an optical illusion. Although it's been a particularly long winter, this ad teases that the warmer weather is right in front of your eyes. The ad uses some cleverly placed lines, shapes and visual trickery to form the bottoms of two bikini-clad women standing side by side. Dividing the two bodies is Coca-Cola's simple and iconic white swoosh, which aside from the coloring, is the only real giveaway that this ad belongs to Coke. Despite the lack of words, logos and Coke bottles, the beachy ad is definitely a refreshing one.
This Coca-Cola advertisement by Vietnamese agency Phibious plays around with the brand's coloring and symbols, celebrating summer with an optical illusion. Although it's been a particularly long winter, this ad teases that the warmer weather is right in front of your eyes. The ad uses some cleverly placed lines, shapes and visual trickery to form the bottoms of two bikini-clad women standing side by side. Dividing the two bodies is Coca-Cola's simple and iconic white swoosh, which aside from the coloring, is the only real giveaway that this ad belongs to Coke. Despite the lack of words, logos and Coke bottles, the beachy ad is definitely a refreshing one.
Trend Themes
1. Optical Illusion Advertising - Brands can leverage optical illusions to create powerful and engaging advertisements that capture viewers' attention.
2. Minimal Advertising - Minimalistic advertising can effectively convey a brand's message using the power of simplicity and visual cues.
3. Visual Trickery Marketing - Incorporating visual trickery into marketing campaigns can create intrigue and provide a unique and memorable brand experience.
Industry Implications
1. Beverage Industry - Beverage companies can explore innovative marketing techniques like optical illusions and minimalism to enhance brand visibility and consumer engagement.
2. Advertising Industry - The advertising industry can adopt visual trickery and minimalistic approaches to create compelling campaigns that resonate with audiences.
3. Fashion Industry - The fashion industry can draw inspiration from optical illusion advertising to create visually captivating and artistic promotional materials.
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