A desire for individuality prompts outerwear with personality
Implications - As the luxury market continues to expand and consumers focus more on aesthetic than function, brands are looking to fill the gap with garments designed with eccentric style and warmth in mind. This shift towards functional fashion with a sense of personality speaks to a desire for individuality and quirk.
Trend Themes
1. Functional Eccentricity - Luxury brands are designing garments with eccentric style and warm functionality in mind, driven by a shift towards individuality and quirk among consumers.
2. African-inspired Fashion - Fashion brands are looking to African culture and influences for inspiration, reflecting a growing appreciation for the continent's vibrancy and richness in style and culture.
3. Printed Sportswear - Fashion designers are incorporating bold camouflage and clashing prints into sporty and modern collections, demonstrating a growing trend of vibrant, printed athleisure wear.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from incorporating functional eccentricity, African-inspired fashion, and printed sportswear in their designs to attract customers who value individuality, cultural appreciation, and dynamic style.
2. Athleisure and Activewear - Athleisure and activewear brands can incorporate bold prints and functionality in their designs to appeal to an audience that values both fashion and practicality.
3. Outdoor Gear - Outdoor gear brands can create innovative and stylish pieces like the Nike Pro Hyperwarm collection to provide essentials that accommodate enthusiasts who enjoy cold weather workouts.
7 Featured, 61 Examples:
780,252 Total Clicks
Date Range:
Sep 14 — Nov 14
Trending:
Warm
Consumer Insight Topics:
