Freya Lingerie's Vintage 'Let 'em Roll' 2010 Campaign
Elsa Blaine — July 16, 2009 — Fashion
References: stujackson & fashionserved
Freya Lingerie is featuring fun pin-up model-styled photos taken in a retro bowling alley for their 2010 collection. Photographed by art director Stuart Jackson, the ‘Let ‘em Roll’ campaign shows the girls posing in fancy undies and stockings in front of a wall of shoes, alongside 40s-inspired signage and in the lanes themselves.
Shadowy lighting, vintage colors, retro hair and makeup further add to the glamorizing of the bowling alley set. Check out a few more playful pin-up and bowling inspired trends below.
Shadowy lighting, vintage colors, retro hair and makeup further add to the glamorizing of the bowling alley set. Check out a few more playful pin-up and bowling inspired trends below.
Trend Themes
1. Vintage Lingerie Campaigns - Opportunity for lingerie brands to create nostalgic, themed photo campaigns that showcase their products in a creative, playful way.
2. Pin-up Revival - Opportunity for fashion brands to incorporate pin-up style elements into their designs and marketing campaigns, catering to customers with a love for vintage aesthetics.
3. Retro-themed Photoshoots - Opportunity for photographers and fashion brands to collaborate and create 40s or 50s-themed photoshoots that feature bold colors, vintage props, and hairstyles, eras that are still loved today.
Industry Implications
1. Lingerie - Lingerie brands can create themed, vintage photoshoots that showcase their products in a unique and playful way, attracting customers looking for more than just functional underwear.
2. Fashion - Fashion brands can incorporate pin-up style elements into their designs and campaigns, appealing to customers with a love for vintage aesthetics and helping to bring retro styles back into mainstream popularity.
3. Photography - Photographers can collaborate with fashion brands to create retro-themed photoshoots, offering something unique and visually stunning to clients looking for something different from traditional fashion photography.
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