Dacre Stoker and Airbnb to Offer a Night in Bran Castle
Michael Hemsworth — October 18, 2016 — Marketing
References: airbnb.co.in & homecrux
Those who are fans of the Bram Stoker classic novel Dracula will find this opportunity to stay in Bran Castle, the famous location where the novel is set, to be a once in a lifetime experience.
The contest was created in partnership between Dacre Stoker, great-grand nephew of author Bram Stoker, and homeshare company Airbnb. The experience will see two guests whisked away for an evening in Bran Castle complete with all the furnishings to make it truly a Dracula-approved experience.
The castle in Bran, Județul Brașov, Romania (the Transylvania region) is stunning unto itself, so the addition of the backstory created by Stoker in his novel helped to really set the tone. The contest between Dacre Stoker and Airbnb is currently taking submissions with the night stay taking place on October 31st.
The contest was created in partnership between Dacre Stoker, great-grand nephew of author Bram Stoker, and homeshare company Airbnb. The experience will see two guests whisked away for an evening in Bran Castle complete with all the furnishings to make it truly a Dracula-approved experience.
The castle in Bran, Județul Brașov, Romania (the Transylvania region) is stunning unto itself, so the addition of the backstory created by Stoker in his novel helped to really set the tone. The contest between Dacre Stoker and Airbnb is currently taking submissions with the night stay taking place on October 31st.
Trend Themes
1. Homeshare Castle Experiences - The trend of offering unique and immersive homeshare experiences in historic castles provides a disruptive innovation opportunity for the travel and tourism industry.
2. Literary-themed Accommodation - The trend of creating accommodation experiences based on famous literature, like staying in Bran Castle from Bram Stoker's Dracula, opens up disruptive innovation opportunities for the hospitality and entertainment industries.
3. Partnerships for Authentic Experiences - The trend of collaborations between authors or their descendants and travel companies, like the partnership between Dacre Stoker and Airbnb, presents a disruptive innovation opportunity for cross-industry partnerships and marketing campaigns.
Industry Implications
1. Travel and Tourism - The travel and tourism industry can explore innovative ways to offer unique homeshare experiences in historic castles, like Bran Castle, to attract adventurous travelers.
2. Hospitality - The hospitality industry can capitalize on the trend of literary-themed accommodations by creating immersive experiences based on famous literature, such as Bram Stoker's Dracula.
3. Entertainment - The entertainment industry can leverage partnerships with authors or their descendants to create authentic and immersive experiences, like staying in locations mentioned in famous novels, in order to cater to avid fans and literature enthusiasts.
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