The Chanel Chance Eau Vive Campaign Brings a Fantasy to Life
Jana Pijak — June 11, 2015 — Fashion
References: chanel & beautyscene.net
The new Chanel Chance Eau Vive campaign embodies a whimsical air and features models Sigrid Agren, Rianne Van Rompaey, Cindy Bruna and Romy Schonberger, Photographer Jean-Paul Goude captures the image series and directs the campaign's accompanying short film.
Inspired by bowling, this ad campaign replaces traditional bowling balls and pins with Chanel Chance Eau Vive fragrance bottles. The advertorial features models who hang out in a stylish bowling alley while dressed in a whimsical wardrobe.
Whether posing in Chanel's runway-worthy knits or bowling simultaneously in pastel tulle gowns, the models bring designer Karl Lagerfeld's creative vision to life. This surreal fragrance campaign is dreamlike, capturing the youthful theme behind Chanel's latest fragrance collection of four refreshing scents.
Inspired by bowling, this ad campaign replaces traditional bowling balls and pins with Chanel Chance Eau Vive fragrance bottles. The advertorial features models who hang out in a stylish bowling alley while dressed in a whimsical wardrobe.
Whether posing in Chanel's runway-worthy knits or bowling simultaneously in pastel tulle gowns, the models bring designer Karl Lagerfeld's creative vision to life. This surreal fragrance campaign is dreamlike, capturing the youthful theme behind Chanel's latest fragrance collection of four refreshing scents.
Trend Themes
1. Whimsical Fragrance Branding - Disruptive innovation opportunity: Creating unconventional and imaginative ad campaigns that stand out in the fragrance industry.
2. Fashion-forward Runway-worthy Knits - Disruptive innovation opportunity: Incorporating high-fashion elements into knitwear collections to create unique and eye-catching designs.
3. Surreal Advertising Concepts - Disruptive innovation opportunity: Embracing dreamlike and imaginative themes in advertising campaigns to capture consumer attention and create memorable brand experiences.
Industry Implications
1. Fragrance - Disruptive innovation opportunity: Introducing unconventional fragrance bottle designs and captivating storytelling techniques to revolutionize the fragrance industry.
2. Fashion - Disruptive innovation opportunity: Exploring creative ways to combine fashion and fantasy in ad campaigns to create unique brand experiences and engage consumers.
3. Advertising - Disruptive innovation opportunity: Pushing the boundaries of traditional advertising by creating surreal and unexpected concepts that captivate and resonate with audiences.
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