Health brands prioritize emotional support for women experiencing menopause
Trend - Health brands are honing in on an often under-served demographic by prioritizing the mental and emotional support of people who experience menopause. These platforms and services offer peer support and education to improve the lives of people experiencing this drastic change.
Insight - In the medical space, issues that are specific to women aren't always taken seriously, or acknowledged as mental and physical barriers to living comfortably. Knowing this, many are seeking out forms of education and support outside of the medical space alone--turning to peers and experts in other ways so that they can understand their bodies through more empathetic and supportive platforms.
Insight - In the medical space, issues that are specific to women aren't always taken seriously, or acknowledged as mental and physical barriers to living comfortably. Knowing this, many are seeking out forms of education and support outside of the medical space alone--turning to peers and experts in other ways so that they can understand their bodies through more empathetic and supportive platforms.
Workshop Question - How could your brand cater to under-served demographics?
Trend Themes
1. Supportive Menopause Services - Health brands are prioritizing emotional support for women experiencing menopause through peer support and education.
2. Personalized Menopause Support Apps - Innovative menopause apps leverage modern technologies such as AI and digital therapeutics to provide personalized support and relief to women.
3. Brand-backed Menopause Summits - Beauty and women's networks team up to host menopause summits that offer tools and insights to aid women during this stage of life.
Industry Implications
1. Femtech - Femtech companies can leverage modern technologies and personalized support to address the gap in healthcare services for menopause.
2. Healthcare Benefit Providers - Healthcare benefit providers can offer flexible benefits to employees for menopausal health concerns, given the growing importance of mental wellbeing in the workforce.
3. Beauty Industry - Beauty companies can create menopause-specific products and services, as well as host menopause-focused events and summits.
