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Supportive Menopause

Health brands prioritize emotional support for women experiencing menopause

Trend - Health brands are honing in on an often under-served demographic by prioritizing the mental and emotional support of people who experience menopause. These platforms and services offer peer support and education to improve the lives of people experiencing this drastic change.

Insight - In the medical space, issues that are specific to women aren't always taken seriously, or acknowledged as mental and physical barriers to living comfortably. Knowing this, many are seeking out forms of education and support outside of the medical space alone--turning to peers and experts in other ways so that they can understand their bodies through more empathetic and supportive platforms.
Workshop Question - How could your brand cater to under-served demographics?
Trend Themes
1. Supportive Menopause Services - Health brands are prioritizing emotional support for women experiencing menopause through peer support and education.
2. Personalized Menopause Support Apps - Innovative menopause apps leverage modern technologies such as AI and digital therapeutics to provide personalized support and relief to women.
3. Brand-backed Menopause Summits - Beauty and women's networks team up to host menopause summits that offer tools and insights to aid women during this stage of life.
Industry Implications
1. Femtech - Femtech companies can leverage modern technologies and personalized support to address the gap in healthcare services for menopause.
2. Healthcare Benefit Providers - Healthcare benefit providers can offer flexible benefits to employees for menopausal health concerns, given the growing importance of mental wellbeing in the workforce.
3. Beauty Industry - Beauty companies can create menopause-specific products and services, as well as host menopause-focused events and summits.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
11 Featured, 72 Examples:
105,693 Total Clicks
Date Range:
May 20 — Feb 23
Trending:
Warm
Consumer Insight Topics:

Featured Examples

AI-Powered Menopause Apps
AI-Powered Menopause Apps
This App Uses Powerful Algorithms & Sensors to Provide Relief to Women
Lisa Health, a company that specializes in femtech and aging-related solutions, launched an innovative menopause app that uses an array of modern technologies such as AI and digital therapeutics to... MORE
Virtual Assistant Menopause Apps
Virtual Assistant Menopause Apps
The 'Issviva' App Offers Access to Lifestyle Tips & Expert Advice
Health and hygiene company Essity launched a menopause app, called ‘Issviva,’ that aims to help women tap into evidence-based strategies combined with a supportive motivational... MORE
Empowering Menopause Platforms
Empowering Menopause Platforms
Elektra Health Supports & Educates Women Experiencing Menopause
Elektra Health is a next-gen women’s health platform that’s on a mission to help women take control of their menopause journey with a mix of evidence-based education, care and community.... MORE
Specialist Wellness Insurance Apps
Specialist Wellness Insurance Apps
Peppy Offers Expert Healthcare and Wellbeing Support
Peppy is an employer health insurance platform offering “specialist healthcare and wellbeing support” that is conveniently accessed via one’s smartphone. Connecting employees with... MORE
Menopause-Centric Community Features
Menopause-Centric Community Features
The Peanut App is Planning on Launching a New Digital Space
The Peanut app is a social network for women that has gained a large following and has been especially useful to many during the COVID-19 pandemic. Recently, the startup was able to raise $12... MORE
Brand-Backed Menopause Summits
Brand-Backed Menopause Summits
Vichy Teams with AllBright Network for its First Menopause Summit
L’Oréal-owned beauty brand Vichy, joins forces with women’s network AllBright for the collaboration’s first menopause summit. The two-day event called ‘Let’s Not Pause:... MORE
play_circle_filledCommunity Menopause Apps
Community Menopause Apps
Peanut Menopause Helps Women Navigate Womanhood Together
Peanut Menopause is the newest safe space on the Peanut app and it’s designed to help women navigate perimenopause, menopause and postmenopause together. This community space helps to shatter... MORE
Optimistic Menopause Podcasts
Optimistic Menopause Podcasts
The ECHO's Menopod Explores Fashion, Sex, the Workplace, and More
The ECHO’s Menopod is a menopause podcast that is geared to “tackle puberty’s evil older sister one gin and tonic at a time.” The audio experience is a cheerful and... MORE
Female Health Prescription Services
Female Health Prescription Services
Femtec Health Partners With GeniusRx To Launch a D2C Platform
FemTec Health, a health and beauty sciences company specializing in women’s wellness products, has teamed up with online pharmacy GeniusRx to offer ‘Awesome Woman’ members access... MORE
play_circle_filledInsightful Menopause-Tracking Apps
Insightful Menopause-Tracking Apps
Caria Helps Users Track Their Menopause Symptoms
Tackling issues like hot flashes, waking in the middle of the night, and experiencing mood swings, Caria is a new menopause app that offers personalized insights about the challenges of adjusting to... MORE
On-Demand Menopause Relief
On-Demand Menopause Relief
Stella is a Menopause App for Personalized Symptom Relief
Stella is an app designed to coach menopausal women through their difficult symptoms. Users can find tips and tricks on how to relieve some sudden symptoms brought on by menopause. Stella’s... MORE

Related Examples

play_circle_filledInformative Perimenopause Apps
Informative Perimenopause Apps
'mySysters' is an Information Hub and Support Network for Women
Perimenopause Support Apps
Perimenopause Support Apps
'Bearable' Helps Women Track and Manage Menopause-Related Symptoms
Perimenopause-Focused Health Apps
Perimenopause-Focused Health Apps
The 'perry' Mobile App Offers Support for Perimenopause Symptoms
Comprehensive Perimenopause Apps
Comprehensive Perimenopause Apps
The Health & Her App is a Leading Solution for Symptom Management
Action-Oriented Menopause Apps
Action-Oriented Menopause Apps
'Caria' is an App that Offers Actionable Resources for Women
Perimenopause Support Apps
Perimenopause Support Apps
'Balance' is a Community-Driven Menopause Support Service
PMS Gummy Vitamins
PMS Gummy Vitamins
O Positiv Launches First Gummy Vitamins For Menopause
Personal Cooling Devices
Personal Cooling Devices
Embr Wave Regulates Body Temperature for Relief from Menopause
Intimate Care Microbiome Kits
Intimate Care Microbiome Kits
The Evvy Vaginal Microbiome Test Detects Specific Types of Bacteria
Brightening Menopause Skin Toners
Brightening Menopause Skin Toners
Womaness Brighten Up Has a Two-in-One Formula
Menopause-Focused Skin Serums
Menopause-Focused Skin Serums
The VICHY Neovadiol Meno 5 Serum Replenishes Menopausal Skin
Menopause Hair Masks
Menopause Hair Masks
This State of Menopause Hair Mask Delivers Deep Hydration
Breast Pump Accessory Bags
Breast Pump Accessory Bags
Willow's Line of Accessories Introduces Pump Anywhere Cases & Bags
Science-Backed Menopause Relief Supplements
Science-Backed Menopause Relief Supplements
O Positiv Launches the Hormone-Free MENO Supplement
Plant-Powered Menopause Supplements
Plant-Powered Menopause Supplements
WILE Empowers Women Undergoing Different Stages of Menopause
Personalized Menstrual Health Apps
Personalized Menstrual Health Apps
Eve World Has Officially Acquired Women's Health App Femcy
AI-Enabled Cervical Cancer Screeners
AI-Enabled Cervical Cancer Screeners
FemTech Startup MobileODT Gets $2.3 Million Grant from NCI
Pelvic Rehabilitation Apps
Pelvic Rehabilitation Apps
Hyivy's 3-in-1 Pelvic Rehab System Offers a Comfortable Experience
NFT-Backed Social Media Profiles
NFT-Backed Social Media Profiles
OnlyFans Has Launched Verified NFT Profile Pictures
Video Streaming NFT Integrations
Video Streaming NFT Integrations
Youtube Announces Plans to Integrate NFTs This Year
NFC-Enabled Glucose Monitors
NFC-Enabled Glucose Monitors
The CURO G10 Offers Readings in Five-Seconds
Idea-Capturing Recorder Apps
Idea-Capturing Recorder Apps
The 'Pendar' App Helps Capture Ideas and More in an Instant
Planet-Friendly Period Care Expansions
Planet-Friendly Period Care Expansions
TOTM is Set to Launch its Products in UK Morrisons Stores
Period Product-Finding Platforms
Period Product-Finding Platforms
This Women's Health App Aids in Location Of Menstrual Products
Holistic Period Care Collections
Holistic Period Care Collections
Holief's New Line Reduces PMS Symptoms & Menstrual Cramping
Sustainable Menstrual Care Products
Sustainable Menstrual Care Products
Unfabled is an E-Commerce Menstrual Wellbeing Marketplace
Anemia-Focused Health Wearables
Anemia-Focused Health Wearables
The 'Dip' is a Stylish Anemia-Tracking Health Wearable For Women
Female Wellness Platforms
Female Wellness Platforms
InMode Launched a New Wellness Platform for Women Called EmpowerRF
Eco Period Care Subscriptions
Eco Period Care Subscriptions
Viv for your V Products are Biodegradable, Plastic-Free & Non-Toxic
Hot Flash-Targeting Supplements
Hot Flash-Targeting Supplements
Country Life Vitamins Launched a Vitamin Line for Women's Health
Female-Focused Health Platforms
Female-Focused Health Platforms
InMode Launches a New Wellness Platform for Women
play_circle_filledBranded Pubic Hair Songs
Branded Pubic Hair Songs
'The Pube Song' from Venus Aims to Decrease the Stigma Around Pubic Hair
Soft Japanese Period Sets
Soft Japanese Period Sets
'First Period Pads Set' by amiee Ensures Buyers are Always Prepared
Chamomile Extract Soothing Washes
Chamomile Extract Soothing Washes
PH JAPAN's Premium Feminine Wash is Hypoallergenic
Organic Cotton Heated Undergarments
Organic Cotton Heated Undergarments
Sofy's Double Warm Underwear Aids Pain from Menstrual Cramps
Reshaping Bodycare Collections
Reshaping Bodycare Collections
MAЁLYS' Body Reshaping Collection Lifts, Firms, Plumps & Smooths
Gentile Intimate Wash Gels
Gentile Intimate Wash Gels
The Hyalosan Intimate Wash Gel is Infused with Hyaluronic Acid
Glow-Boosting Mature Skincare
Glow-Boosting Mature Skincare
M&S x PRAI Beauty's MenoGlow Range Shares Skincare for Menopause
Modern Menopause Support Products
Modern Menopause Support Products
Womaness Products Include Supplements, Skincare and More
Supportive Feminine Health Teas
Supportive Feminine Health Teas
HotTea Mama Launched Two New Teas for Women
Feminine Health Superfood Bundles
Feminine Health Superfood Bundles
Your Super's Superwoman Bundle Balances Hormones and More
Menopausal Skincare Bundles
Menopausal Skincare Bundles
The Emepelle Serum & Night Cream Duo Rejuvenate and Rebalance Skin
Post-Menopausal Skincare Concentrates
Post-Menopausal Skincare Concentrates
Korres' White Pine Meno-Reverse™ Formula Targets Aging
PMS Symptom-Alleviating Teas
PMS Symptom-Alleviating Teas
Ivy's Tea Co. Boasts Full-Leaf & Organic Blends with Health Benefits
Behavioral Health Insurance Benefits
Behavioral Health Insurance Benefits
Ginger Makes Mental Health Care More Flexible and Accessible
Fitness-Themed Employee Benefits
Fitness-Themed Employee Benefits
Peerfit Employee Insurance Aims to Redefine Wellness at Work
Collective Insurance Providers
Collective Insurance Providers
Laka Caters to Cyclists, Boasting Both Bicycle & Recovery Insurance
Streamlined Mental Health Benefits
Streamlined Mental Health Benefits
Modern Health Makes Mental Health Coverage More Accessible
Flexible Family Benefits
Flexible Family Benefits
Stork Club Offers Flexible Maternity Care and Family Planning Options
Small Business Employer Insurance
Small Business Employer Insurance
Collective Health Offers Comprehensive Benefit Plans
Pandemic Insurance Coverage
Pandemic Insurance Coverage
The Bank of Baroda Now Offers COVID-19 Sickness Insurance
Hormone-Balancing Drink Mixes
Hormone-Balancing Drink Mixes
Your Super's Moon Balance Soothes Menstruation & Menopause Symptoms
Bite-Sized Insurance Programs
Bite-Sized Insurance Programs
SNACK Rethinks the Way Consumers Purchase Insurance
Dietary Hair Growth Supplements
Dietary Hair Growth Supplements
The Viviscal Extra Strength Supplements Nourish and Strengthen
Inclusive Motherhood Lifestyle Brands
Inclusive Motherhood Lifestyle Brands
Sugaberry is a Lifestyle Brand for and by Moms of Color
Antioxidant Prenatal Supplements
Antioxidant Prenatal Supplements
USANA's Prenatal CellSentials Mix Supports a Healthy Pregnancy
All-Encompassing Multivitamins
All-Encompassing Multivitamins
Anser's Women's Multivitamin Supports Bone and Breast Health
Conference-Branded Pandemic Pivots
Conference-Branded Pandemic Pivots
Create & Cultivate Debuts New App to Support Women
All-Natural Women's Wellness Brands
All-Natural Women's Wellness Brands
Damiva Aims to Make the Journey to Menopause More Approachable
Frontline Worker Support Programs
Frontline Worker Support Programs
Elix Boasts the Everyday Empowerment Scholarship Amid COVID-19
Inspirational At-Home Exercise Apps
Inspirational At-Home Exercise Apps
The Tone It Up App is Motivational and Community-Centric
Virtual Motherhood Communities
Virtual Motherhood Communities
Motherhood Maternity is Virtually Bringing Moms-to-Be Together
Dating App Wellness Workshops
Dating App Wellness Workshops
The #Open Dating App is Hosting 'Iso-dating 101'
Empowering AI Apps
Empowering AI Apps
BigUp.AI Uses Helps Women Self-Promote by Using Better Language
Anti-Sexist Language Campaigns
Anti-Sexist Language Campaigns
Babbel Highlights Sexist Terms Ahead of International Women’s Day
Menopause-Predicting Blood Tests
Menopause-Predicting Blood Tests
The MenoCheck is a Menopause Predictor for Women Between 42 & 62
Skip-Generation Holiday Travel Insurance
Skip-Generation Holiday Travel Insurance
SAGA Boasts a Special Deal for Skip-Generation Holidays
Leak-Proof Sleepwear
Leak-Proof Sleepwear
Ruby Love's Leak-Proof Sleepwear Prevents Accidental Period Leaks
Seven-in-One Mature Therapy Moisturizers
Seven-in-One Mature Therapy Moisturizers
Olay's Total Effects Moisturizer Boosts Collagen Levels
CBD-Powered Menopausal Ranges
CBD-Powered Menopausal Ranges
Hello Again Makes Use of CBD for Menopause Support and Relief
play_circle_filledSoy-Based Menopause Products
Soy-Based Menopause Products
Revival's Shakes Boast Doctor-formulated Soy Protein as Key Component
Menopause-Centric Brand Launches
Menopause-Centric Brand Launches
The Kindra Brand Boasts Menopause Support with Its Collections