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Distance Couture

Designers and creators are debuting outlandish physical distancing clothing

Trend - Many designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic. Although some products can surely be worn in public, the designs are intended more as display pieces for exhibitions, marketing purposes, or even activism.

Insight - Individuals continue to be mindful of keeping their distance from others in favor of their personal health, as well as that of their community. Maintaining greater personal space, however, can be a tricky longterm task and as a result, many individuals are looking to normalize it by engaging in content that confronts the "new normal" rather than activations that tiptoe around it. In doing so, consumers feel more motivated, engaged, and accepting of their reality.
Workshop Question - How might your brand contribute to consumer comfort within the "new normal" narrative?
Trend Themes
1. Physical Distancing Fashion - Designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic.
2. Stylish Personal Protective Equipment - PPE has shifted from essential for healthcare workers to almost everyone else out there in the midst of the COVID-19 pandemic, which is something several designers are taking in stride, creating PPE that is both stylish and safe.
3. Preventative Fashion - Preventative fashion is emerging as a concept, where fashion designers are creating clothing articles and accessories that assist people in practicing social distancing in style during and in the wake of the outbreak.
Industry Implications
1. Fashion Industry - The fashion industry is the most suitable industry to look into disruptive innovation opportunities that intend to normalise social distancing.
2. Manufacturing Industry - Disruptive innovation opportunities are available for the manufacturing industry to explore to create PPE that is both stylish and protective.
3. Travel and Tourism Industry - The travel and tourism industry can explore disruptive innovation opportunities to create unique clothing designs and accessories that assist in practicing social distancing while maintaining a sense of extravagance and elegance for their clients.
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 33 Examples:
310,146 Total Clicks
Date Range:
Apr 20 — Jun 20
Trending:
Hot

Featured Examples

Social Distance Hat Designs
Social Distance Hat Designs
Veronica Toppino is Inspired by Historic Examples of Social Distancing
Italian costume designer and milliner Veronica Toppino is adding a new contemporary take on hat designs. Drawing inspirational cues from “historic examples of social distancing in fashion,&#... MORE
Social Distancing Dresses
Social Distancing Dresses
Multiply Created a Preventative Fashion Accessory Inspired by Crinolines
Inspired by crinolines of the 15th century that were created to keep men and women apart, Multiply designed a preventative fashion accessory called the Petticoat Dress. The large skirt boasts an... MORE
High-End Hazmat Suits
High-End Hazmat Suits
Erykah Badu Sports a Louis Vuitton Hazmat Suit at the Texas Film Awards
From distancing-oriented fashion to high-end hazmat suits, the COVID-19 pandemic has completely challenged the way people interact socially and how they dress in public. Some individuals, however,... MORE
Haute Fashion Face Shields
Haute Fashion Face Shields
This Face Shield Design by Joe Doucet Has a Stylish Design
Personal protective equipment (PPE) has shifted from essential for healthcare workers to almost everyone else out there in the midst of the COVID-19 pandemic, which is something this face shield... MORE
play_circle_filledWearable Rattan Cages
Wearable Rattan Cages
Livable's Well-Distance-Being Encourages People to Keep Their Distance
While the fashion industry is being impacted by the current pandemic, new designs are emerging to encourage social distancing between people—including Livable’s Well-Distance-Being project,... MORE

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play_circle_filledSocial Distancing Bbq Ad
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