Designers and creators are debuting outlandish physical distancing clothing
Trend - Many designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic. Although some products can surely be worn in public, the designs are intended more as display pieces for exhibitions, marketing purposes, or even activism.
Insight - Individuals continue to be mindful of keeping their distance from others in favor of their personal health, as well as that of their community. Maintaining greater personal space, however, can be a tricky longterm task and as a result, many individuals are looking to normalize it by engaging in content that confronts the "new normal" rather than activations that tiptoe around it. In doing so, consumers feel more motivated, engaged, and accepting of their reality.
Insight - Individuals continue to be mindful of keeping their distance from others in favor of their personal health, as well as that of their community. Maintaining greater personal space, however, can be a tricky longterm task and as a result, many individuals are looking to normalize it by engaging in content that confronts the "new normal" rather than activations that tiptoe around it. In doing so, consumers feel more motivated, engaged, and accepting of their reality.
Workshop Question - How might your brand contribute to consumer comfort within the "new normal" narrative?
Trend Themes
1. Physical Distancing Fashion - Designers and artists are creating extravagant fashion pieces that are intended to push the agenda of physical distancing during the COVID-19 pandemic.
2. Stylish Personal Protective Equipment - PPE has shifted from essential for healthcare workers to almost everyone else out there in the midst of the COVID-19 pandemic, which is something several designers are taking in stride, creating PPE that is both stylish and safe.
3. Preventative Fashion - Preventative fashion is emerging as a concept, where fashion designers are creating clothing articles and accessories that assist people in practicing social distancing in style during and in the wake of the outbreak.
Industry Implications
1. Fashion Industry - The fashion industry is the most suitable industry to look into disruptive innovation opportunities that intend to normalise social distancing.
2. Manufacturing Industry - Disruptive innovation opportunities are available for the manufacturing industry to explore to create PPE that is both stylish and protective.
3. Travel and Tourism Industry - The travel and tourism industry can explore disruptive innovation opportunities to create unique clothing designs and accessories that assist in practicing social distancing while maintaining a sense of extravagance and elegance for their clients.
5 Featured, 33 Examples:
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Date Range:
Apr 20 — Jun 20
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