#MakingArtWithHeinz Engages Burger Lovers as They Shelter at Home
Laura McQuarrie — June 1, 2020 — Marketing
References: heinzbrasil.br & fabnews.live
#MakingArtWithHeinz is an engaging condiment campaign from Heinz Brazil that was made to get people creating during their extended time at home. Inspired by the way Instagram users share blank templates so that their followers can fill them in, Heinz Brazil created blank burger-shaped silhouettes of its own so that people could create their own dream burgers digitally.
The "recipe for distraction" resulted in artful burgers inspired by pop culture characters, interesting colors and patterns and other original creations straight from the minds of consumers.
As part of the #MakingArtWithHeinz condiment campaign, the best local burger places participated by turning the most inspiring works of art into real burgers—and the original artists got to enjoy their creations at home—with a side of ketchup, of course.
The "recipe for distraction" resulted in artful burgers inspired by pop culture characters, interesting colors and patterns and other original creations straight from the minds of consumers.
As part of the #MakingArtWithHeinz condiment campaign, the best local burger places participated by turning the most inspiring works of art into real burgers—and the original artists got to enjoy their creations at home—with a side of ketchup, of course.
Trend Themes
1. Condiment Campaigns - Condiment companies can engage consumers by creating interactive campaigns that encourage them to get creative and share their own creations.
2. Artful Burgers - Food industry companies can tap into the trend of personalized, visually appealing burgers by offering customizable options and collaborations with artists.
3. Digital Template Sharing - Social media platforms can explore features that enable users to share templates and engage in collaborative art projects, fostering creativity and community.
Industry Implications
1. Condiment Industry - Condiment companies have an opportunity to innovate by creating platforms or campaigns that encourage consumers to digitally customize their products and experiences.
2. Food Industry - The food industry can disrupt traditional burger offerings by incorporating artistic elements, collaborations, and personalization to enhance the dining experience.
3. Social Media Platforms - Social media platforms can leverage the trend of digital template sharing to provide users with engaging and creative tools that promote expression and collaboration.
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