Adidas & Allbirds are Teaming Up on a Sustainable Athletic Shoe
Laura McQuarrie — June 1, 2020 — Eco
References: fastcompany & footwearnews
Adidas and Allbirds are joining forces for an environmentally focused partnership that will see the creation of a sustainable athletic shoe using innovative manufacturing, supply chain processes, transportation methods and renewable material resources.
By teaming up in this way, the partnering companies believe that they can create the lowest carbon footprint ever recorded for a sports performance shoe. Individually, both brands are already making strides for sustainable performance footwear, as seen in Allbirds' Tree Dasher made with natural fibers and Adidas' Futurecraft Loop, an experiment in the circular economy.
According to the companies, the average running shoe has a carbon footprint of approximately 13.6 kilograms of carbon dioxide and the partners hope to work towards dramatically reducing this number for a net-zero carbon future.
Image Credit: Adidas, Allbirds
By teaming up in this way, the partnering companies believe that they can create the lowest carbon footprint ever recorded for a sports performance shoe. Individually, both brands are already making strides for sustainable performance footwear, as seen in Allbirds' Tree Dasher made with natural fibers and Adidas' Futurecraft Loop, an experiment in the circular economy.
According to the companies, the average running shoe has a carbon footprint of approximately 13.6 kilograms of carbon dioxide and the partners hope to work towards dramatically reducing this number for a net-zero carbon future.
Image Credit: Adidas, Allbirds
Trend Themes
1. Sustainable Athletic Footwear - The partnership between Adidas and Allbirds showcases a trend towards sustainability and innovation in athletic footwear.
2. Circular Economy - Adidas' Futurecraft Loop experiment highlights a trend towards circular economy in the athletic footwear industry.
3. Net-zero Carbon Future - The goal of drastically reducing the carbon footprint of athletic shoes points towards a trend of striving for a net-zero carbon future.
Industry Implications
1. Athletic Footwear - The partnership between Adidas and Allbirds highlights a trend towards sustainability and innovation within the athletic footwear industry.
2. Sustainable Manufacturing - Innovative manufacturing and supply chain processes are a trend in the footwear industry, as seen in the partnership between Adidas and Allbirds.
3. Renewable Materials - The use of renewable material resources is a trend in the footwear industry, showcased by Allbirds' Tree Dasher and the partnership with Adidas.
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