Diet Coke Removed Labels on Its Products for Its '[unlabeled]' Campaign
Daniel Johnson — October 31, 2019 — Marketing
Diet Coke has created a new '[unlabeled]' campaign with a focus on removing labels that divide us. For the campaign, Diet Coke has removed its branding from cans in an effort to initiate a conversation about labels. The company also opened up its social media pages as a space where people could share their own personal experiences with labels.
Diet Coke stated that its '[unlabeled]' campaign grew organically from the Coca-Cola Atlanta headquarters. The company states that the campaign will be the beginning of multi-year efforts where Diet Coke will use its platform to create conversations about labels.
Consumers could feel a greater sense of representation though Diet Coke's '[unlabeled]' campaign. Additionally, the campaign signifies the brand's attempts to make genuine connections with consumers through representation and inclusivity in marketing.
Image Credit: Coca-Cola
Diet Coke stated that its '[unlabeled]' campaign grew organically from the Coca-Cola Atlanta headquarters. The company states that the campaign will be the beginning of multi-year efforts where Diet Coke will use its platform to create conversations about labels.
Consumers could feel a greater sense of representation though Diet Coke's '[unlabeled]' campaign. Additionally, the campaign signifies the brand's attempts to make genuine connections with consumers through representation and inclusivity in marketing.
Image Credit: Coca-Cola
Trend Themes
1. Label-free Marketing - Diet Coke's '[unlabeled]' campaign highlights the trend of removing labels in marketing to initiate conversations about identity and inclusivity.
2. Organic Branding - The organic growth of Diet Coke's '[unlabeled]' campaign demonstrates the trend of brands using their platforms to create meaningful conversations about social issues.
3. Consumer Representation - Diet Coke's '[unlabeled]' campaign reflects the trend of brands striving to connect with consumers through representation and inclusivity in marketing.
Industry Implications
1. Beverage - The beverage industry can explore label-free marketing strategies to create meaningful conversations and connections with consumers.
2. Advertising - The advertising industry can embrace the trend of organic branding to highlight social issues and foster engagement with consumers.
3. Social Media - The social media industry can provide platforms for brands to promote consumer representation and inclusivity through campaigns like Diet Coke's '[unlabeled]' campaign.
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