Krystal is Testing a New Impossible Krystal Slider
Katherine Pendrill — June 1, 2020 — Lifestyle
References: chewboom
In response to the growing demand for plant-based versions of classic dishes, Krystal has teamed up with Impossible Foods to create the new Impossible Krystal slider.
The Impossible Krystal is part of a limited test run at select Krystal locations in Atlanta and Columbus. The new burger is made with a mini plant-based Impossible patty, topped with mustard, pickles, and diced onions. The whole thing is served on one of the brand's signature steamed square buns, for a plant-based take on a classic Krystal slider. However, it's important to note that the new Impossible Krystal is cooked on the same grill as other meat-based products, meaning it's not technically a vegan or vegetarian-friendly option.
Image Credit: Krystal.
The Impossible Krystal is part of a limited test run at select Krystal locations in Atlanta and Columbus. The new burger is made with a mini plant-based Impossible patty, topped with mustard, pickles, and diced onions. The whole thing is served on one of the brand's signature steamed square buns, for a plant-based take on a classic Krystal slider. However, it's important to note that the new Impossible Krystal is cooked on the same grill as other meat-based products, meaning it's not technically a vegan or vegetarian-friendly option.
Image Credit: Krystal.
Trend Themes
1. Plant-based Mini Sliders - The rise in demand for plant-based options presents opportunities for food companies to create new versions of classic dishes using plant-based ingredients.
2. Limited Test Runs - Conducting limited test runs for new menu items allows companies to gather feedback and make improvements before launching on a larger scale.
3. Collaboration with Vegan Meat Producers - Partnering with vegan meat producers like Impossible Foods opens the door for companies to create plant-based versions of their most popular dishes.
Industry Implications
1. Fast Food - Fast food chains like Krystal can capitalize on the trend towards plant-based options by adding vegan and vegetarian-friendly items to their menus.
2. Food Service Industry - The food service industry can take advantage of the growing demand for plant-based options by exploring collaborations with vegan meat producers like Impossible Foods.
3. Alternative Protein Products - Manufacturers of alternative protein products like Impossible Foods have the opportunity to expand their market by partnering with fast food chains and other food service providers.
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