adidas Adds Its New UltraBOOST S&L to Its Pride Pack for SS20
Sportswear brand adidas introduces the new UltraBOOST S&L sneaker model as the latest addition to its Pride Pack this Spring/Summer 2020 season. The footwear celebrates pride and does so with a colorful palette as per usual, adorning the familiar model with six colors -- red, orange, yellow, green, blue, and purple.
The tones detail the six stripes over the black leather cage at the sneaker's midfoot area, all in a different hue. The lateral side features red, orange, and yellow, as a warmer look, whereas the medial side boasts cooler tones with purple, blue, and green. The six colors are also found on the lace tips and a themed detail accents the insole. Rounding out the model is text that reads "We are proud and unapologetic, and we encourage you to be the same. Love unites."
Image Credit: adidas
The tones detail the six stripes over the black leather cage at the sneaker's midfoot area, all in a different hue. The lateral side features red, orange, and yellow, as a warmer look, whereas the medial side boasts cooler tones with purple, blue, and green. The six colors are also found on the lace tips and a themed detail accents the insole. Rounding out the model is text that reads "We are proud and unapologetic, and we encourage you to be the same. Love unites."
Image Credit: adidas
Trend Themes
1. Pride Fashion Footwear - Opportunity for companies to create more inclusive products for the LGBTQ+ community and allies.
2. Colorful Sneakers - Colorful sneakers are a growing trend in the fashion industry, with a rising demand for unique yet comfortable footwear.
3. Social Justice Branding - Branding with social justice messaging and values to connect with younger consumers and drive impact.
Industry Implications
1. Sportswear - Sportswear companies can create diverse and inclusive products with colorful designs for athletic and casual wear.
2. Fashion - Fashion brands can incorporate social justice messaging into their products to appeal to socially conscious younger consumers.
3. Marketing and Advertising - Marketing agencies can help brands create effective social justice messaging to communicate their values and connect with consumers.
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