Brands curate sanitary travel kits for traveling during the COVID-19 crisis
Trend - As the COVID-19 pandemic continues, brands are curating sanitary travel kits for people who are traveling by plane or car. These kits allow consumers to ensure their cleanliness and the cleanliness of the objects they come into contact with while traveling.
Insight - Even once the COVID-19 crisis is over, certain aspects of life and consumers' psyches will remain changed. The increased vigilance and at times, paranoia that people feel when going outdoors and traveling will likely remain, as consumers are now more aware of how their actions and hygiene habits affect their health and the health of those around them. To adapt to this, a range of industries will have to practice an understanding of consumers' changed mindsets in a world where hyper-vigilance has become the norm.
Insight - Even once the COVID-19 crisis is over, certain aspects of life and consumers' psyches will remain changed. The increased vigilance and at times, paranoia that people feel when going outdoors and traveling will likely remain, as consumers are now more aware of how their actions and hygiene habits affect their health and the health of those around them. To adapt to this, a range of industries will have to practice an understanding of consumers' changed mindsets in a world where hyper-vigilance has become the norm.
Workshop Question - How is your brand going to adapt to changed consumer mindsets, even post-COVID?
Trend Themes
1. Sanitary Travel Kits - The need for safety and cleanliness as a result of the COVID-19 pandemic has led to the creation of Sanitary Travel Kits, aimed to accommodate the changed mindset of consumers even after the pandemic is over.
2. Hygiene and Sanitization Products - Growing concerns around hygiene and sanitation, especially during the COVID-19 pandemic, are driving the demand for hygiene and sanitization products like Refillable Hand Sanitizers and Pathogen-Eradicating Cleaning Products.
3. Safe Travel Kits - The need for more safety during travel has led to the creation of Safe Travel Kits like the FlySafe Travel Kit, aimed at giving travelers more peace of mind when flying during and after the COVID-19 pandemic.
Industry Implications
1. Personal Care Industry - The personal care industry can benefit from the trend of Sanitary Travel Kits and Hygiene and Sanitization Products by producing more travel-friendly products focused on safety and cleanliness.
2. Hospitality Industry - The hospitality industry can benefit from the trend of Safe Travel Kits by providing guests with complimentary safety kits that include hygiene products like masks, gloves, and sanitizers along with other essential items.
3. Retail Industry - The retail industry can benefit from these trends by creating and promoting their own Sanitary Travel Kits, Hygiene and Sanitization Products, and Safe Travel Kits to meet the needs of consumers who prioritize safety in their purchasing decisions.
4 Featured, 34 Examples:
103,775 Total Clicks
Date Range:
Mar 20 — May 20
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V. Hot
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