The (Re)Collection by Diesel x Coca-Cola is Uniquely Distributed
Laura McQuarrie — October 4, 2019 — Eco
References: coca-colacompany & campaignlive
In the collaborative and edgy Diesel x Coca-Cola clothing capsule collection, fans will find a variety of styles that are partially made with recycled materials like plastic bottles and cotton. The casual styles are designed to bring awareness to the importance of recycling, as well as the potential for non-virgin materials to be creatively used for a second purpose.
The Diesel x Coca-Cola made its debut at Paris Fashion Week in Galeries Lafayette and will be followed by more global events around the world in major cities. Those who want to get their hands on the collection must do so in an unconventional way—by scanning any recycling logo, which provides access to a hidden site on Diesel to shop the pieces from the eco-friendly collection.
The Diesel x Coca-Cola made its debut at Paris Fashion Week in Galeries Lafayette and will be followed by more global events around the world in major cities. Those who want to get their hands on the collection must do so in an unconventional way—by scanning any recycling logo, which provides access to a hidden site on Diesel to shop the pieces from the eco-friendly collection.
Trend Themes
1. Eco-friendly Fashion - The Diesel x Coca-Cola collection showcases the growing trend of incorporating recycled materials and promoting sustainable practices in the fashion industry.
2. Creative Recycling - The collection highlights the innovative opportunity of repurposing non-virgin materials like plastic bottles and cotton for fashion, encouraging other brands to explore unique ways of using recycled materials.
3. Unconventional Distribution - The exclusive distribution method of the Diesel x Coca-Cola collection, using hidden sites accessed by scanning recycling logos, suggests a disruptive innovation opportunity for brands to experiment with alternative approaches to product launches and sales.
Industry Implications
1. Fashion - The collaboration between Diesel and Coca-Cola represents the potential for the fashion industry to adopt sustainable practices and incorporate recycled materials into their designs.
2. Recycling - The collection demonstrates the importance of recycling and presents an opportunity for the recycling industry to collaborate with fashion brands for the purpose of repurposing materials.
3. Retail - The unconventional distribution method utilized by Diesel x Coca-Cola sparks innovative thinking in the retail industry, encouraging brands to explore new ways of engaging customers and creating unique shopping experiences.
2.7
Score
Popularity
Activity
Freshness
