Coca-Cola's Playful Photobooth Lets People Act Out Their Bucket List
Laura McQuarrie — October 1, 2019 — Lifestyle
References: coca-cola & campaignlive
For the first and second days of October, Coca-Cola set up a playful photobooth in London that invites people to step inside and check off items on their bucket list. The experience allows for visitors to select one of six options to act out, such as headlining a music festival, skydiving, walking a catwalk and more. Their dream experience is kicked off by sipping on the brand's soda, which unlocks a secret room for acting out their chosen scenario.
Thanks to a green screen background, Coca-Cola is able to add in different backdrops that match the props, music and costumes used by people to create a fun scene.
At the playful photobooth, Coca-Cola is offering great prizes and even celebrity appearances.
Thanks to a green screen background, Coca-Cola is able to add in different backdrops that match the props, music and costumes used by people to create a fun scene.
At the playful photobooth, Coca-Cola is offering great prizes and even celebrity appearances.
Trend Themes
1. Experiential Photobooths - The rise of experiential photobooths offers opportunities for brands to engage with consumers in a fun and interactive way.
2. Bucket List Marketing - Brands can leverage the concept of helping consumers fulfill their bucket lists to create unique and memorable marketing experiences.
3. Green Screen Technology - The use of green screen technology in photobooth experiences allows for unlimited creative possibilities and personalized content.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can utilize experiential photobooths and bucket list marketing as innovative strategies to connect with consumers.
2. Event Planning - Event planners can incorporate experiential photobooths with green screen technology to elevate event experiences and engage attendees.
3. Entertainment and Hospitality - The entertainment and hospitality industry can integrate experiential photobooths as a value-added service to enhance guest experiences and create memorable moments.
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