Burger King's Circular Beach Blankets Support Safe Social Distancing
Laura McQuarrie — May 28, 2020 — Lifestyle
References: adsoftheworld
As parks and public spaces are reopening, cities are exploring the use of circles painted on the grass to encourage physical distancing—and Burger King Israel's circular beach blanket offers a similar approach. The product for safe social distancing helps to set out a designated area of space, help people enjoy the outdoors with a fast food meal.
The playful design of the circular blanket includes an outer circle that says "do not cross this line," plus other outlined items representing summertime essentials like sunglasses, sunscreen, a hat and a book, plus menu items from Burger King. At the center of the blanket, Burger King spelled out "sit here," along with its logo, to designate a way for people to safely keep their distance while enjoying a meal outside.
Image Credit: Burger King
The playful design of the circular blanket includes an outer circle that says "do not cross this line," plus other outlined items representing summertime essentials like sunglasses, sunscreen, a hat and a book, plus menu items from Burger King. At the center of the blanket, Burger King spelled out "sit here," along with its logo, to designate a way for people to safely keep their distance while enjoying a meal outside.
Image Credit: Burger King
Trend Themes
1. Circular Design - The use of circular design elements in social distancing products creates visually appealing and clear boundaries for safe distancing.
2. Outdoor Dining - The integration of fast food meals with outdoor dining experiences presents an opportunity to cater to customers' desire for both convenience and enjoying nature.
3. Creative Marketing - Innovative marketing techniques like using branded products for social distancing can help businesses create unique and memorable experiences for their customers.
Industry Implications
1. Fast Food - Fast food industry can explore the use of branded products like circular beach blankets to offer safe and enjoyable outdoor dining experiences.
2. Public Spaces - Organizations involved in managing parks and public spaces can benefit from implementing circular designs and branded products to encourage social distancing in a visually appealing way.
3. Marketing and Advertising - Marketing agencies and advertisers can leverage creative marketing techniques like using branded products for social distancing to engage and connect with customers in unique ways.
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