AHA Flavored Sparkling Water is Free from Calories and Sodium
Laura McQuarrie — November 8, 2019 — Lifestyle
References: coca-colacompany & foodbusinessnews.net
AHA is a new brand of flavored sparkling water and it is being called "the first major brand launch in a decade for Coca-Cola North America." The refreshing beverages were developed to intrigue people who don't already drink sparkling water and better cater to those who do with flavors that are approachable and refreshing.
The brand will be offering unique fusions of flavor like Apple + Ginger, Strawberry + Cucumber and Pomegranate and Peach, each of which is free from calories and sodium. Additionally, two AHA flavors—Citrus + Green Tea and Black Cherry + Coffee—include 30 milligrams of caffeine. As caffeine is naturally bitter, this amount is ideal for providing a gentle boost without compromising the taste of the beverages.
The brand will be offering unique fusions of flavor like Apple + Ginger, Strawberry + Cucumber and Pomegranate and Peach, each of which is free from calories and sodium. Additionally, two AHA flavors—Citrus + Green Tea and Black Cherry + Coffee—include 30 milligrams of caffeine. As caffeine is naturally bitter, this amount is ideal for providing a gentle boost without compromising the taste of the beverages.
Trend Themes
1. Flavored Sparkling Water - Opportunity for innovative flavors to attract new consumers and better cater to existing sparkling water drinkers.
2. Low-calorie Seltzer Beverages - Demand for healthier beverage options opens up opportunities for low-calorie alternatives in the seltzer market.
3. Caffeinated Water Beverages - Incorporating caffeine into flavored water blends enables brands to offer a refreshing alternative to traditional energy drinks.
Industry Implications
1. Beverage Industry - The launch of AHA highlights the need for innovation and new flavors to attract and retain consumers in the competitive beverage market.
2. Soft Drink Industry - Major soft drink companies can capitalize on the trend towards better-for-you beverages by introducing their own lines of flavored sparkling water.
3. Energy Drink Industry - Integrating caffeine into flavored water can disrupt the energy drink industry by offering a healthier and refreshing alternative.
4.2
Score
Popularity
Activity
Freshness
