Volcom's 'Simply Solid' Collection is Made from Recycled Fishing Nets
Laura McQuarrie — November 12, 2016 — Eco
References: volcom & treehugger
'Simply Solid' is the name of a beautiful new collection of swimsuits from Volcom. At a first glance, the simplistic colors and silhouettes will appeal to those with an eye for bold minimalist designs, but there's more to appreciate in these thoughtful swimsuit designs.
Volcom's Simply Solid line is accompanied by a tagline that reads: "Caught up in a good thing," which reveals more about the making of the garments themselves. For Simply Solid, Volcom teamed up fabric company Aquafil, which manufactures 'Econyl,' a lightweight textile material that's composed of 100% regenerated nylon waste from abandoned fishing nets, production scraps and even carpet fluff.
It's estimated that there's about 640,000 tons of abandoned fishing nets in the ocean, which is incredibly wasteful as well as harmful to animals and birds of the sea. By avoiding the use of virgin fibers, Volcom created a meaningful collection that fully supports its investment in ocean sports.
Volcom's Simply Solid line is accompanied by a tagline that reads: "Caught up in a good thing," which reveals more about the making of the garments themselves. For Simply Solid, Volcom teamed up fabric company Aquafil, which manufactures 'Econyl,' a lightweight textile material that's composed of 100% regenerated nylon waste from abandoned fishing nets, production scraps and even carpet fluff.
It's estimated that there's about 640,000 tons of abandoned fishing nets in the ocean, which is incredibly wasteful as well as harmful to animals and birds of the sea. By avoiding the use of virgin fibers, Volcom created a meaningful collection that fully supports its investment in ocean sports.
Trend Themes
1. Upcycled Swimwear - Volcom's 'Simply Solid' collection showcases the trend of using recycled fishing nets to create sustainable swimwear.
2. Minimalist Design - The simplistic colors and silhouettes in Volcom's 'Simply Solid' collection tap into the trend of bold minimalist designs in swimwear.
3. Circular Economy Fashion - The collaboration between Volcom and Aquafil demonstrates the trend of using recycled materials, like abandoned fishing nets, to create new garments in the fashion industry.
Industry Implications
1. Fashion - The fashion industry, particularly swimwear brands, can explore the disruptive innovation opportunity of incorporating upcycled materials, like fishing nets, into their designs.
2. Textile Manufacturing - Companies in the textile manufacturing industry, like Aquafil, have the opportunity to specialize in producing sustainable fabrics from recycled materials, such as nylon waste from fishing nets.
3. Eco-conscious Retail - Retailers can capitalize on the growing consumer demand for eco-friendly products by offering upcycled swimwear collections, like Volcom's Simply Solid line, that promote sustainability and ocean conservation.
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