Nordstrom's 24/7 'Curbside Pick Up' Brings Goods to Consumer's Cars
Ellen Smith — November 15, 2017 — Marketing
References: shop.nordstrom & psfk
Nordstrom is improving its customer service this holiday season by providing consumers with a unique way to shop through a service called Curbside Pick Up.
This pick up service differs from others of its kind as it prioritizes the shoppers convenience, over the selling of a product. Through the service shoppers are encouraged to browse through online stores and are given a confirmation number to contact after their order has been placed. When consumers are on their way to pick up an item, they can call or text this same number, promoting a Nordstrom employee to gather the goods, and wait outside for the buyer to arrive in their car. Through the brand's Curb Side Pick-Up, consumers are provided with the opportunity to collect their ordered items, without having to leave their car.
This service runs 24 hours a day, meaning shoppers can schedule to pick up a parcel at 3PM or 3AM.
This pick up service differs from others of its kind as it prioritizes the shoppers convenience, over the selling of a product. Through the service shoppers are encouraged to browse through online stores and are given a confirmation number to contact after their order has been placed. When consumers are on their way to pick up an item, they can call or text this same number, promoting a Nordstrom employee to gather the goods, and wait outside for the buyer to arrive in their car. Through the brand's Curb Side Pick-Up, consumers are provided with the opportunity to collect their ordered items, without having to leave their car.
This service runs 24 hours a day, meaning shoppers can schedule to pick up a parcel at 3PM or 3AM.
Trend Themes
1. Convenient Pick-up Services - The rise of 24/7 gift pick-up services like Nordstrom's 'Curbside Pick Up' creates opportunities for businesses to prioritize customer convenience over traditional retail experiences.
2. Seamless Online and Offline Integration - The trend of integrating online and offline shopping experiences, as seen in Nordstrom's 'Curbside Pick Up', presents opportunities for retailers to bridge the gap between e-commerce and brick-and-mortar stores.
3. Personalized Customer Service - The focus on personalized customer service in 24/7 gift pick-up services, such as Nordstrom's 'Curbside Pick Up', allows businesses to build stronger relationships with their customers through tailored experiences.
Industry Implications
1. Retail - The retail industry can leverage 24/7 gift pick-up services to enhance customer experience and differentiate themselves from competitors.
2. Logistics - The logistics industry has the potential to optimize operations by providing efficient and reliable delivery services for 24/7 gift pick-up.
3. Technology - The technology industry can contribute to the development of innovative solutions, like Nordstrom's 'Curbside Pick Up', that seamlessly integrate online and offline shopping experiences.
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