Nordstrom's Dog-friendly Fashion Line Parodies Designer Brands
Ellen Smith — February 16, 2018 — Fashion
References: shop.nordstrom & hypebae
Nordstrom is celebrating consumers and their four-legged friends after dropping a dog-friendly fashion line that parodies designer brands.
Some of the standout pieces from the line include an adorable grey sweater that reads "I want to go back to the dog park" scribbled over top of a Gucci logo. Another sweater spoofs the Supreme logo by featuring the words "Pupreme" in the streetwear brand's iconic red box text font. Those looking to match their dog can do so in style, as this line features plenty of clothing items and accessories that are suitable for dog-loving humans.
This Year of the Dog-celebrating collection drops on February 16th and is available in stores and online.
Image Credit: Nordstrom
Some of the standout pieces from the line include an adorable grey sweater that reads "I want to go back to the dog park" scribbled over top of a Gucci logo. Another sweater spoofs the Supreme logo by featuring the words "Pupreme" in the streetwear brand's iconic red box text font. Those looking to match their dog can do so in style, as this line features plenty of clothing items and accessories that are suitable for dog-loving humans.
This Year of the Dog-celebrating collection drops on February 16th and is available in stores and online.
Image Credit: Nordstrom
Trend Themes
1. Parody Dog Fashion - Businesses can create parody versions of designer products for the growing market of pet owners who want to accessorize their pets with fashion items
2. Pet Human Matching Clothing - There is an opportunity for fashion brands to create matching apparel for pets and their human owners, tapping into the growing trend of pet humanization
3. Celebrating Pet Holidays - Companies can create special collections to celebrate pet-related holidays and events, such as Year of the Dog, to cater to the growing pet owner market
Industry Implications
1. Pet Fashion - Companies in the pet fashion industry can embrace the trend of parodying designer products and creating matching apparel for pets and humans
2. Retail - Retailers can tap into the growing trend of pet humanization by creating pet-friendly initiatives and pet-themed collections
3. Marketing - Marketing agencies can help businesses create and promote pet-related products and services, tapping into the lucrative pet owner market
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