This Kodak Cooler is a Nostalgic Piece of Merchandise Inspired by the Company
Jana Pijak — June 7, 2017 — Pop Culture
References: kodak
This Kodak Cooler is a novelty item that can be purchased via the camera brand's website. Both fun and functional, the accessory is a nod to the past, featuring the photo company's iconic yellow color scheme and bold typography.
In addition to the growing popularity of concert-themed and celebrity-designed merchandise, consumers are embracing modern collectibles from iconic brands they grew up following. Kodak is one of those brands and has most recently gained attention for its collaborative apparel line with fashion label Opening Ceremony.
Millennials' growing appreciation for nostalgia is the inspiration behind this Kodak Cooler and the camera brand's other collectible heritage products. They range from patterned mugs, and art prints, to messenger bags that feature archival imagery.
In addition to the growing popularity of concert-themed and celebrity-designed merchandise, consumers are embracing modern collectibles from iconic brands they grew up following. Kodak is one of those brands and has most recently gained attention for its collaborative apparel line with fashion label Opening Ceremony.
Millennials' growing appreciation for nostalgia is the inspiration behind this Kodak Cooler and the camera brand's other collectible heritage products. They range from patterned mugs, and art prints, to messenger bags that feature archival imagery.
Trend Themes
1. Nostalgic Merchandise - Creating novelty items that tap into consumers' nostalgia for iconic brands can be a lucrative business opportunity.
2. Collaborative Merchandise - Partnering with established fashion labels or celebrities to create merchandise can boost brand visibility and attract a wider consumer base.
3. Heritage Products - Developing a line of collectible heritage products that showcase archival imagery can appeal to millennials and consumers who appreciate brand history.
Industry Implications
1. Fashion and Apparel - The fashion industry can explore collaborations with iconic brands to create unique merchandise that blends nostalgia and style.
2. Consumer Goods - The consumer goods industry can tap into the trend of nostalgia-driven merchandise by developing a range of collectible products inspired by iconic brands.
3. Marketing and Advertising - Marketing and advertising agencies can help brands create effective campaigns and strategies to promote nostalgic merchandise and heritage products.
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