The Mary Katrantzou Tote Bags are Bringing Back the Art of Monograming
Erin Fox — May 7, 2015 — Art & Design
References: marykatrantzou & matchesfashion
The Mary Katrantzou tote bags hit retail shelves today with full force. The British designer teamed up with Matches Fashion to sell and distribute the brand's first ever line of tote bags. The bags are modeled after the Resort 2014 collection, which showcased alphabetized prints and embroidered letters. Now for Summer 2015, the brand has expanded upon this success and unleashed its own version of the beloved bag.
Each bag displays a letter of the alphabet and a slew of graphic prints with it. Recently, customization has become very popular amongst fashion purveyors. People will be able to pick out a tote bag that speaks to their style by choosing which letter they best identify with. These Mary Katrantzou tote bags are limited edition.
Each bag displays a letter of the alphabet and a slew of graphic prints with it. Recently, customization has become very popular amongst fashion purveyors. People will be able to pick out a tote bag that speaks to their style by choosing which letter they best identify with. These Mary Katrantzou tote bags are limited edition.
Trend Themes
1. Customized Tote Bags - The trend of customizable totes is on the rise as fashion purveyors seek to express their unique style through personalized accessories.
2. Alphabetized Prints - The trend of alphabetized prints is gaining momentum as designers experiment with typography in fashion as a new medium of self-expression.
3. Limited Edition Collections - The trend of creating limited edition collections is emerging as a way to satisfy customers who seek exclusivity in their fashion choices.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of customized tote bags to provide customers with a more personalized shopping experience and increase brand loyalty.
2. Printing - The printing industry has an opportunity to capitalize on the trend of alphabetized prints in fashion and develop new printing techniques specifically for fabric materials.
3. Retail - The retail industry can benefit from the trend of limited edition collections by creating a sense of urgency and exclusivity for customers, leading to increased sales and customer engagement.
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