H&M is Collecting Recycled Apparel for Nuit Blanche 2017
Ellen Smith — July 11, 2017 — Eco
In partnership with the City of Toronto, H&M is asking customers and fans to recycle their textiles to aid in a Nuit Blanche 2017 exhibit headed by local artist Brian Leitch.
This clothing brand sponsored collaboration encourages citizens to recycle their garments to any participating H&M location. The collected items will then be "sorted, re-used, recycled, or re-worn." H&M has committed itself to reducing its environmental impact, and hopes to collect 550,000 of recycled garments that would have otherwise ended up in a landfill.
Leitch, who operates under the name 'KWEST' plans to re-purpose the collected garments to create an installation that places a sense of environmental responsibility onto the on-looker. Toronto's KWEST has remained a public figure for over 20 years and is best known for creating large graffiti murals and complicated sculptures throughout Canada.
This clothing brand sponsored collaboration encourages citizens to recycle their garments to any participating H&M location. The collected items will then be "sorted, re-used, recycled, or re-worn." H&M has committed itself to reducing its environmental impact, and hopes to collect 550,000 of recycled garments that would have otherwise ended up in a landfill.
Leitch, who operates under the name 'KWEST' plans to re-purpose the collected garments to create an installation that places a sense of environmental responsibility onto the on-looker. Toronto's KWEST has remained a public figure for over 20 years and is best known for creating large graffiti murals and complicated sculptures throughout Canada.
Trend Themes
1. Textile Recycling Trend - As H&M prioritizes sustainability efforts, the trend towards textile recycling and repurposing gains traction.
2. Collaborative Art Trend - H&M's partnership with artist Brian Leitch to create art with recycled textiles highlights a trend of fashion industry collaborations with artists.
3. Eco-consciousness Trend - As companies seek to reduce their environmental impact, the trend towards eco-consciousness and sustainability in fashion continues to grow.
Industry Implications
1. Fashion Industry - H&M's textile recycling initiative and collaboration with an artist demonstrates the potential for fashion brands to prioritize sustainability and collaboration to differentiate themselves in a crowded market.
2. Art Industry - The collaboration between H&M and artist Brian Leitch shows the potential for artists to work with fashion brands in creating environmentally-themed art installations.
3. Sustainability Industry - H&M's commitment to reducing environmental impact shows the potential for growth in the sustainability industry as more companies prioritize eco-consciousness in their practices and branding.
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