Balenciaga and colette Joined to Create a Pop-Up Shop
Riley von Niessen — June 16, 2017 — Marketing
References: balenciaga & hypebae
From June 19th until August 5th, consumers in Paris will have access to a new Balenciaga and colette pop-up shop, which will feature exclusive apparel and merchandise.
In addition to the apparel and merchandise, the Balenciaga and colette pop-up will have a complimentary manicure service with Mei Kawajir, the New York-based nail artist who's known for her bold and bedazzled designs. The pop-up will have a range of different art exhibitions that will be featured throughout the weeks that it's open as well.
In addition to the statement contemporary apparel for men and women that the French luxury house is celebrated for, the pop-up will have branded coffee mugs and even sleeping masks available. Those looking for a totally unique garment will have the chance to create a custom tee or hoodie as well.
In addition to the apparel and merchandise, the Balenciaga and colette pop-up will have a complimentary manicure service with Mei Kawajir, the New York-based nail artist who's known for her bold and bedazzled designs. The pop-up will have a range of different art exhibitions that will be featured throughout the weeks that it's open as well.
In addition to the statement contemporary apparel for men and women that the French luxury house is celebrated for, the pop-up will have branded coffee mugs and even sleeping masks available. Those looking for a totally unique garment will have the chance to create a custom tee or hoodie as well.
Trend Themes
1. Pop-up Collaborations - Pop-up collaborations between luxury fashion brands and retailers provide opportunities for exclusive merchandise and unique experiences for consumers.
2. Exclusive Apparel - Pop-up shops featuring exclusive apparel and merchandise allows luxury fashion brands to create hype and generate buzz.
3. Customization Experience - Offering customization options like creating custom tees and hoodies at pop-up shops enhances the consumer experience and generates excitement.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can leverage pop-up collaborations to reach new audiences and create limited-edition products.
2. Retail - Pop-up collaborations can drive foot traffic to retail spaces and increase sales for both luxury fashion brands and retailers.
3. Beauty Services - Incorporating complimentary services like manicures by renowned nail artists in pop-up shops provides a unique experience for customers and drives traffic to the location.
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