Nissin 'Samurai in Brazil' Campaign Celebrates Cup Noodles & World Cup
Meghan Young — June 11, 2014 — Lifestyle
References: cupnoodle.jp & hypebeast
Brazil may be known for its football community, yet the Nissin 'Samurai in Brazil' commercial shows that other cultures have some skill as well. Channeling their ancient past, instant ramen giant, Nissin, shows the world and the locals of Brazil just what the Japanese are made of. Of course, they also send a strong message that much of this skill is due to a cup of instant noodles.
Throughout the Nissin 'Samurai in Brazil' commercial, the samurai is seen performing for children and battling teens with quick feet and acrobatic movements. It stars Japanese freestyle footballer Tokuda Kotaro, who has a string of wins under his belt including freestyle world championships. Utterly impressive, the campaign will get people excited to see what Japan brings to their matches.
Throughout the Nissin 'Samurai in Brazil' commercial, the samurai is seen performing for children and battling teens with quick feet and acrobatic movements. It stars Japanese freestyle footballer Tokuda Kotaro, who has a string of wins under his belt including freestyle world championships. Utterly impressive, the campaign will get people excited to see what Japan brings to their matches.
Trend Themes
1. Cultural Mashup Advertising - Incorporating different cultures in marketing campaigns creates opportunities for a brand to showcase new perspectives and celebrate diversity.
2. Innovative Product Placement - Integrating a product in an unexpected way, such as instant ramen noodles, into a commercial for a completely different industry presents disruptive innovation opportunities.
3. Creative Sports Collaborations - Partnering with athletes and sports events from different countries can create unique and engaging marketing campaigns that reach a wide audience and showcase diverse perspectives.
Industry Implications
1. Food and Beverage Industry - Brands in this industry can explore new and creative ways to showcase their products in unexpected situations or collaborations with other industries.
2. Sports and Entertainment Industry - Partnering with brands from other industries for creative collaborations can expand the reach of sports and entertainment events beyond their usual audiences.
3. Marketing and Advertising Industry - Incorporating cultural elements into advertising campaigns can create a fresh and innovative approach in the industry and provide opportunities for brands to showcase diversity and inclusivity.
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