Drip Currymeshi Tokyo Serves Its Curry Rice Snacks Like Filtered Coffee
Laura McQuarrie — November 2, 2016 — Marketing
References: currymeshi & japantrends
Those who love filtered coffee and curry rice will want to check out a new destination in Japan's Shibuya Station by the name of Drip Currymeshi Tokyo.
The all-new eatery is based on an newly launched product from Nissin called 'Curry-meshi,' which puts a fresh spin on instant noodles. At this stop on one of the Yamanote Line platforms, diners are able to order beef, spicy chicken or seafood flavors, complemented by a variety of premium condiments such as dried bonito flakes, maple sugar, jasmine tea and coffee.
To prepare the curry rice snacks, Drip Currymeshi Tokyo pours hot water over a filter of rice in order to infuse the flavors in a way that reminds of the preparation of pour-over coffee.
The all-new eatery is based on an newly launched product from Nissin called 'Curry-meshi,' which puts a fresh spin on instant noodles. At this stop on one of the Yamanote Line platforms, diners are able to order beef, spicy chicken or seafood flavors, complemented by a variety of premium condiments such as dried bonito flakes, maple sugar, jasmine tea and coffee.
To prepare the curry rice snacks, Drip Currymeshi Tokyo pours hot water over a filter of rice in order to infuse the flavors in a way that reminds of the preparation of pour-over coffee.
Trend Themes
1. Curry-meshi - A new way of enjoying curry rice snacks that uses pour-over preparation similar to coffee brewing.
2. Premium Condiments - The use of upscale condiments to enhance the flavor and overall experience of instant noodles and curry rice snacks.
3. Dine-in Express - The rise of quick-service dining options that allow customers to dine-in and enjoy high-quality food in a limited amount of time.
Industry Implications
1. Food and Beverage - The food and beverage industry can incorporate unique and innovative cooking methods and preparation styles to create new offerings and attract new customers.
2. Packaged Foods - Packaged foods industry can experiment with premium ingredients and flavorings to enhance the appeal of instant meals and snacks.
3. Quick Service Restaurants - Quick service restaurants can leverage popular trends in food and beverages, and incorporate unique preparation styles to create novel menus and attract millennials.
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