The 'Earth Food Creation' Instant Noodle Ad is Graphically Abstract
Laura McQuarrie — October 22, 2013 — Lifestyle
References: gizmodo
The Nendo x Nissin Cup Noodles collaboration produced an unusually artistic commercial for the instant noodle brand.
Instant noodles are commonly known as a type of cheap fast food, but it isn't in the forefront of people's minds when it comes to being a food product of the earth. But Nendo's Oki Sato developed this commercial to put the noodle cups amongst fields of growing wheat, pigs and chickens, which helps to make this connection.
The end of the video displays the text: "Earth Food Creation," which seems a little nonsensical. However, the artful video's placement of the iconic noodle cup beside scenic landscapes and happy animals cleverly helps viewers to make associations between nature and Nissin's instant noodles.
Instant noodles are commonly known as a type of cheap fast food, but it isn't in the forefront of people's minds when it comes to being a food product of the earth. But Nendo's Oki Sato developed this commercial to put the noodle cups amongst fields of growing wheat, pigs and chickens, which helps to make this connection.
The end of the video displays the text: "Earth Food Creation," which seems a little nonsensical. However, the artful video's placement of the iconic noodle cup beside scenic landscapes and happy animals cleverly helps viewers to make associations between nature and Nissin's instant noodles.
Trend Themes
1. Artistic Fast Food Ads - There is an opportunity for fast food brands to use artistic ads to change the perception of their products.
2. Nature-inspired Food Advertising - Food brands can use nature as a source of inspiration for their advertising campaigns to appeal to eco-conscious consumers.
3. Abstract Food Advertising - Abstract advertising can help brands standout and create a memorable impression in the minds of consumers.
Industry Implications
1. Food - Food brands can explore creative and innovative ways to market their products through artistic and nature-inspired campaigns.
2. Advertising - Advertising agencies can develop abstract and creative advertising campaigns that can help brands stand out among their competitors.
3. Packaging - Packaging companies can explore unique and nature-inspired designs for food products to appeal to eco-conscious consumers who are seeking sustainable options.
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