Nissin's Newest Cup Noodles Encourage Eating Instant Noodles Cold
Laura McQuarrie — June 28, 2014 — Lifestyle
References: nissin & en.rocketnews24
There are tons of college students around the world who have eaten instant noodles cold, but now Nissin Cup Noodles has officially introduced a special version of its instant noodles that are meant to be eaten icy cold, rather than hot.
To set these icy instant noodles apart, the packaging has been revamped with an icy illustration of Mount Fuji. The type of noodles in this new Cup Noodle are called somen, which are one of the thinnest kinds of Japanese noodles out there. Instant noodle-eaters will also find clam, seaweed, mushroom, ginger and chicken pieces and flavoring in the cup of soup. The unusual instant noodle variety is set for a summer release on July 7th and in honor of it all, the noodle manufacturer Nissin has declared the launch date to be "Somen Day."
To set these icy instant noodles apart, the packaging has been revamped with an icy illustration of Mount Fuji. The type of noodles in this new Cup Noodle are called somen, which are one of the thinnest kinds of Japanese noodles out there. Instant noodle-eaters will also find clam, seaweed, mushroom, ginger and chicken pieces and flavoring in the cup of soup. The unusual instant noodle variety is set for a summer release on July 7th and in honor of it all, the noodle manufacturer Nissin has declared the launch date to be "Somen Day."
Trend Themes
1. Cold Noodle Innovation - Nissin's icy instant noodles signal an opportunity for companies to expand into the growing market of cold noodle dishes.
2. Revamping Packaging for Novelty - Nissin's redesign of their packaging serves as an example of how a small change can create a unique product and differentiate a company's brand.
3. Blending Cultures - The use of somen noodles in instant soup is a novel combination of traditional Japanese noodles and modern convenience food, hinting at the potential for fusion cuisine trends to evolve further.
Industry Implications
1. Convenience Food - A potential disruption for companies in the convenience food industry could involve altering traditional instant noodle flavors to entice customers to try new and unique variations.
2. Food Packaging - The redesign of the Nissin Cup Noodle packaging serves as an opportunity for companies in the food packaging industry to explore innovative ways to package products in a visually appealing manner.
3. Noodle Industry - With the introduction of a new type of instant noodle, companies in the noodle industry can continue to innovate by experimenting with new and unique noodle types to capture the interest of consumers.
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