Fawen Creates Chilled, Ready-to-Drink Soup in a Bottle
Laura McQuarrie — March 1, 2017 — Lifestyle
References: drinkfawen & packagingoftheworld
Fawen sets itself apart from other soup producers on the market by packaging its soup in a bottle, suggesting that this approach gives the satisfying "food feeling" of a soup and the refreshment of a juice.
Vitamin- and mineral-rich varieties like Broccoli & Cauliflower, Sweet Potato & Red Lentil and Beet & Cabbage are offered in environmentally-friendly TetraPak cartons. These packages are decorated with vibrant botanical designs that show off the colors of the vegetables that make up each unique type of soup.
By packaging its soups in this way, Fawen simplifies the soup-eating process to one that can do without bowls, utensils or tools for heating. As the brand describes, "Fawen chilled soups are ready-to-drink right off the shelf."
Vitamin- and mineral-rich varieties like Broccoli & Cauliflower, Sweet Potato & Red Lentil and Beet & Cabbage are offered in environmentally-friendly TetraPak cartons. These packages are decorated with vibrant botanical designs that show off the colors of the vegetables that make up each unique type of soup.
By packaging its soups in this way, Fawen simplifies the soup-eating process to one that can do without bowls, utensils or tools for heating. As the brand describes, "Fawen chilled soups are ready-to-drink right off the shelf."
Trend Themes
1. Drinkable Soup - The trend of drinkable soup is emerging, leading to opportunities for innovation in packaging, flavors, and marketing.
2. Packaging Innovation - Innovative packaging solutions like Fawen’s TetraPak cartons hold potential for disrupting traditional packaged food products and opening up alternative distribution channels.
3. Ready-to-drink Foods - The trend towards convenient, on-the-go food and beverage options creates opportunities for the development of more ready-to-drink products like Fawen’s chilled soups.
Industry Implications
1. Packaged Foods - The packaged food industry can learn from Fawen’s innovation in packaging and production, creating new product lines and expanding distribution channels to reach health-conscious consumers.
2. Beverage - The beverage industry can explore the opportunities presented by drinkable soups, creating alternative flavor profiles and adapting packaging for on-the-go consumption.
3. Health & Wellness - The health and wellness industry can leverage Fawen’s emphasis on plant-based, nutrient-rich ingredients to attract consumers seeking healthy, convenient meal options.
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